Social Media Marketing » 10 Essential Elements of a Mature Social Media Marketing Strategy
10 Essential Elements of a Mature Social Media Marketing Strategy
You will learn...
- Make quick improvements to your campaigns that deliver significant returns
- Generate leads from Facebook, Twitter, and LinkedIn
- Tie Tweets back to sales
- Improve your messaging, updates, frequency and more
- Generate more likes, comments, followers and business
Create a social strategy that ignites your business.
Get more likes, fans, followers and conversions! You will quickly learn how to improve your Facebook, Twitter, and social media marketing in this fast-paced class.
You’re actively engaged on top platforms including Facebook, Twitter, LinkedIn and YouTube – you even take steps to measure the impact of your social media efforts, so what do you do now? There is much more to the social media game than just posting and tweeting, you have to actually get your fans and followers to continue to engage with you after the initial contact. So how does one push their social media marketing strategy to the next level in order to grow and mature it to ensure it stays strong?
That is exactly what I’m going to teach you in this class. Not only will you discover the most effective best practices as well as the philosophy behind social media and how it has evolved, but also how you can further analyze your results. After all, those results are key to determining your ROI from social and as with all marketing tactics out there, ROI is what matters the most. This class will leave you with the framework to develop, refine and improve your bottom line through a solid and long lasting social media plan.
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President, Anvil Media, Inc.
With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet. Lewis founded digital marketing agency Anvil Media, Inc. in 2000, to help clients grow their businesses via search engine and social media marketing. In 2008, he created Formic Media, a sister agency to Anvil, specializing in digital marketing and website development for small business. Lewis has worked at a variety of full-service agencies and was also Director of Marketing and Business Development at goodguys.com. He is Co-founder and Past President of emarketing agency, eROI, as well as SEMpdx, an SEM professional trade association. Lewis is the recipient of Portland Business Journal’s Top 40 Under 40 Award in 2004. Lewis enriches his personal and professional life by co-hosting a weekly Internet radio show, DadsUnplugged, and honing his business acumen via The Entrepreneurs’ Organization (EO). |
| Title | Duration | |
|---|---|---|
| Introduction and Agenda | 1:03 | |
| State of Social Media | 7:39 | |
| Benefits of Social Media | 2:50 | |
| Philosophy | 3:00 | |
| Platform Optimization | 2:01 | |
| Voice | 2:15 | |
| Content | 2:04 | |
| Generosity | 2:04 | |
| Velocity | 3:03 | |
| Administration | 1:53 | |
| Training | 1:58 | |
| Commitment | 2:33 | |
| Critical Social Analytics | 2:29 | |
| Thinking Ahead: Platform Testing | 2:23 |
Class Information
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