Social, Mobile and Digital Marketing Boot Camp

May 11 2012

Atlanta, GA

DoubleTree Buckhead

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Full Price
Full day pass$479
Half day pass$229
1 workshop pass$99

OMI members save up to 35% on workshops. Contact us at memberdiscounts@onlinemarketinginstitute.org for discount codes.

Venue

DoubleTree Buckhead | Website | Map
3342 Peachtree Road, NE, Atlanta, GA 30326

The Social, Mobile & Digital Marketing Boot camp is a series of flexible, in-person, education-focused workshops (attend anywhere from 2 to 8 hours!) that will provide you in-depth training in the disciplines that make up your marketing mix. See agenda »

Why Join Us?

  • Mobile marketing & app success case studies
  • Improve your marketing results when you get back to the office
  • Advance your career with practical knowledge
  • Proven tactical Facebook and Twitter engagement strategies
  • Best practices in email, search, analytics, conversion and more...

Train Your Team

Get your entire team up-to-speed on the tactics of successful digital marketing. When 3 or 4 register as a group, save 25% with code GROUP3. When 5 or more as a group, save 30% with code GROUP5.

Workshop Tracks Driving Consumer Engagement and Digital Marketing Fundamentals

Instructors: Dennis Yu, Sundeep Kapur
This track will provide you with a deep understanding of key digital channels and help you lay the foundations for a successful consumer engagement strategy. You will walk away with invaluable tips and specific tactics that will help you adjust your strategy to meet your strategic goals.

8:00AM - 10:00AM

I – Cross-Channel Integration & Engagement

More details »

1 - Case Study: Pursuing Cross Channel Engagement!
Your messaging strategy needs to be coordinated across channel—you cannot pursue engagement in a silo. Join us as we discuss lessons learned and success achieved with cross channel digital marketing.

2 - The Latest in Social: What's New? What's Working? What's Expected!
Social media is full of applications and destinations. Blogs, Facebook, LinkedIn, Twitter, Google+, Podcasts, Flickr, YouTube, Pinterest, Tumblr, & Foursquare. With so many options, where do you begin? We'll reveal what B2B, B2C, and C2B organizations need to know about each one of these social channels, and how to use them effectively.

3 - 11 Deadly Social Media Sins: Mistakes Brands Make!
Discover the key mistakes big brands make, and how to avoid them.

10:00AM - 12:00PM

II – Email, Mobile, Social: Best Practices for Higher Engagement and ROI

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1 - Email Marketing: Want to drive 51% engagement?
Learn the seven key drivers of email marketing success in 2012, and see real case studies and lessons learned on Segmentation, Personalization, Intelligent Preference Centers, Testing, Transactional Focus, Deliverability, & Content.

  • Good, Bad, and Ugh-ly - What were they thinking? Lessons learned from some of the best and worst email campaigns from 2011.
  • Advanced Strategies to Grow Your Email List: How to develop a consumer generated list growth strategy that leverages all your channels.
  • Capturing and Leveraging Consumer Preferences: How to capture stated, observed, and implied preferences to drive engagement.
  • Nine Segmentation Strategies: Absolute to advanced; these strategies are a must for you to achieve true 1:1.
  • Tips on Stand-Out Creative and Effective Copy: Essential and advanced elements of creative and copy that drive superior results.
  • CAN-SPAM, Privacy, ECOA, List "Rentals," & Security: Making sure that you are compliant with the law, protecting consumer data, and following proper etiquette.
  • Reading Reports Correctly: 11 key reporting metrics that will help you drive superior campaign results.

2 - Mobile Marketing: Five Key Considerations for Mobile
Discover best practices that highlight technology, usability, privacy, personalization, and real-time interaction.

3 - Solving the Deliverability Conundrum
Get proven and practical tips to boost your email deliverability, improve your mobile effectiveness, and raise your level of engagement in social.

12:00PM - 1:00PM

Lunch

1:00PM - 3:00PM

III - Successful Social Media Marketing Tactics for Better Results

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Live Facebook Deep-Dive

  • How to get 1000 likes in 60 minutes
  • How to choose the right content
  • How to run sponsored stories
  • The pitfalls of managing your page
  • Choosing the right apps for each goal
  • How to benchmark your numbers against your competitors
  • How to conduct audience analysis
  • How social impacts search results
  • How to measure true amplification & exposure
  • How to manipulate Edgerank
3:00PM - 5:00PM

Digital Marketing Fundamentals

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• Website Design & Measurement

• Search Engine Optimization

• Online Advertising & Reputation Management


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