5 Fundamentals of Integrating Social Into All Digital Efforts

     

You will learn...

 

  • The current social media and content trends with case studies of successful and not so successful approaches
  • Actionable ideas on how to meet, greet, and speak to your subscribers and customers at their level
  • The 5 fundamentals of true multi-channel content marketing that will benefit your entire organization

Ignite conversation with your marketing.

How do you define social media? It’s not just Facebook and Twitter, and while those mediums are important, for some marketers it is the main focus of their marketing efforts. During this class, we will look at the complete landscape of content and social media, and how you can create a truly multi-channel approach to your B2B or B2C MARCOM strategy.

It’s not easy, but it starts with a focus on where your customers are “hanging out” and creating a clubhouse of content for the true target of your campaigns…your brand advocates. Come to the session knowing your customer and be ready to have a conversation with them.

Ryan Phelan
Vice President, Strategic Services, BlueHornet

Ryan works with BlueHornet's most successful client brands to help them maximize the potential of their email programs.

With over 13 years of online marketing experience, Ryan most recently served as director of email marketing and acquisition at Sears Holdings, where he oversaw the email marketing efforts for their Sears and Kmart brands. In this position, he developed and implemented a comprehensive lifecycle marketing strategy for delivery of relevant messaging to new and existing customers. Prior to Sears Holdings, Ryan was in charge of East Coast Professional Services for Responsys and Director of Email & Online Advertising for infoGROUP. He holds a Bachelor Degree in Psychology.
Title Duration
Introduction 5:33
Case Studies 14:20
Your Social Media Strategy 5:33
Keeping Social Aligned with Your Goals 4:47
Being Selective with Social Media 4:36
Chanel-Approopriate Social Moves 2:14
The Right Moves to Offer Unique Value 4:04
Key Takeaways 1:45

Class Information

Rating: 4
Length: 44 min.
Instructor: Ryan Phelan  
Level: Basic
Type: Essentials
Published: 09/01/2012
Updated: 09/01/2012
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