Social Media Marketing » 5 Fundamentals of Integrating Social Into All Digital Efforts
5 Fundamentals of Integrating Social Into All Digital Efforts
You will learn...
- The current social media and content trends with case studies of successful and not so successful approaches
- Actionable ideas on how to meet, greet, and speak to your subscribers and customers at their level
- The 5 fundamentals of true multi-channel content marketing that will benefit your entire organization
Ignite conversation with your marketing.
How do you define social media? It’s not just Facebook and Twitter, and while those mediums are important, for some marketers it is the main focus of their marketing efforts. During this class, we will look at the complete landscape of content and social media, and how you can create a truly multi-channel approach to your B2B or B2C MARCOM strategy.
It’s not easy, but it starts with a focus on where your customers are “hanging out” and creating a clubhouse of content for the true target of your campaigns…your brand advocates. Come to the session knowing your customer and be ready to have a conversation with them.
Vice President, Global Strategic Services, Acxiom
Ryan Phelan brings over 13 years of online marketing experience to Acxiom as the Vice President, Global Email Strategy. In this role, and throughout his career, Ryan has worked with Fortune 500 and mid-market companies to advice on strategies and tactics that improve digital performance for email, mobile and social media. Though the use of data, customer insight which create a broad view of customer intent, companies have continually seen greater response and mROI. Ryan has brought new and exciting ideas to companies through his work for Responsys, Sears, Kmart, infoUSA and now Acxiom.
Ryan is a nationally known speaker at conferences and industry events on subjects relating to digital media. He was recently named one of the top 30 digital strategists in the United States by the Online Marketing Institute and is currently the Co-Chair for the Email Evolution Conference through the DMA. Ryan is often quoted in books on email marketing and articles. He currently resides in San Francisco and holds a degree in Psychology.
|Your Social Media Strategy||5:33|
|Keeping Social Aligned with Your Goals||4:47|
|Being Selective with Social Media||4:36|
|Chanel-Approopriate Social Moves||2:14|
|The Right Moves to Offer Unique Value||4:04|
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