About OMI

The Online Marketing Institute is the only member-based organization built by online marketers for online marketers with the mission to promote the industry and advance the careers and professional capabilities of marketers worldwide.

We enable our members to achieve strategic goals and address immediate needs by connecting them with like-minded peers, world's top online marketing thought leaders as well as the highest quality educational content and tools available. As the industry's standard bearers, we perform unbiased quality filtering and validation as to what is useful, what is accurate and what is worth your time to read or participate in - ultimately, serving online marketers as the most trusted destination for education, community and collaboration of knowledge.

Why Trust the Institute Content Network

OMI has its own proprietary three-stage process for finding, filtering and validating the most useful content, from blogs, research, and videos to vendors. First, we evaluate the ratings and reviews of your peers in the digital marketing space. Next, we have industry experts, who serve as our community advisors, verify the accuracy of the content. And last but not least, our own in-house editors ensure that our recommendations are in fact actionable and of real tactical or strategic business value.

We are committed to delivering unbiased, accurate and useful information from ANY source. Our entire value proposition is based on your trust in the information and recommendations you receive from OMI, and our ability to serve as the standard bearer for the online marketing industry. It's our mission, our whole reason for being - and built into every fiber of what we stand for!

More About OMI Education

Many years ago OMI was built on the premise that education was the key to success. We believed delivering this grounding in a deep meaningful and validated way was critical to the industry. Thus, our founders solicited the support of Wharton and its legacy group WIMI (spell out) as well as board member(s) of the Princeton Review to build a methodology and curriculum set that could stand the test of time for delivering a well-founded base for education. Now as then, we believe that online marketing serves as the foundation for the future of all marketing - period. And in support of our mission to establish online marketing as a cornerstone of the broader marketing discipline, we offer career advancing education, recognition, credentials and resources. With historic roots in creating the industry's first Education-ONLY event and certification programs, the Online Marketing Summit , OMI exists to define and promote the betterment of the industry and advance the careers of online marketing professionals.

We provide comprehensive coverage of all online marketing disciplines. Beginner to expert levels, general strategy to detailed "how to" format and comprehensive topic selection from Social to Search, Analytics to Affiliate, Conversion to Mobile, we have more digital marketing events, courses and students than any one else. OMI Educational Programs also deliver a balanced approach on how online marketing integrates into the broader marketing mix. OMI leverages its extensive network of hundreds of industry experts as part of our Instructor bureau to cull a diverse array of educational content that is practical in nature. Once, our content team ensures that it is digestible and easy to use, we validate the accuracy and value of all educational offerings through our Advisory board. Finally, our unique methodology based on our past ties into Wharton and the Princeton Review ensures the integrity of our instruction and testing methodology.

OMI Educational Programs are designed to serve both the individual marketer as well as corporate marketing departments and include live workshops, webcasts, elearning-based training as well as full-fledged professional certification programs. And, they are specifically intended for the busy professional. Whether it is a 20-minute quick tutorial or a full-blown certification program, we built the OMI Institute so you can participate in our programs at your own pace and customize the classes around your schedule.