Email Marketing » B2B Email Strategies and Tactics for Warmer Leads and Higher Sales
B2B Email Strategies and Tactics for Warmer Leads and Higher Sales
You will learn...
- How to design your emails for the 5 stages of email viewing
- The secret to writing subject lines that drive opens and conversions
- How to personalize your emails for better engagement and response
- Why you should integrate email into your multi-channel communications strategy
Email is the bread and butter of B2B marketing, yet many companies are still not optimizing their campaigns for best performance. Small changes in your email strategy or creative can pay huge dividends. This session will cover quick and essential improvements you can make to get more opens, clicks and conversions. We’ll show case studies and examples of campaigns that have increased response 100-200% by making a few simple changes.
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Founder and President, Beasley Direct Marketing
Laurie has more than 25 years experience in direct and interactive marketing. Prior to forming her own direct marketing agency, she was direct marketing manager at Borland International. As one of the founding members of Borland’s direct marketing team, she helped grow the company’s direct marketing revenue from zero to a multi-million dollar business. For the past nineteen years, Ms. Beasley has been the founder and president of Beasley Direct Marketing, Inc., a full-service agency providing strategy and creative execution for integrated direct mail, print advertising, email, and Internet campaigns. Laurie is a frequent speaker on direct marketing topics at conferences, which most recently include the American Marketing Association, Direct Marketing Association, Business Marketing Association, and LA Direct Marketing Expo. She is the recipient of several awards for integrated marketing campaigns, which featured outstanding creative and exceptional ROI, including the Echo, Summit, Pioneer, Silver Pyramid, Communicator and Caples awards. She is President of The Direct Marketing Association of Northern California Chapter www.dmanc.org and a professor of email marketing at UC Berkeley Extension and Direct and Email Marketing at UCSC Extension. |
| Title | Duration | |
|---|---|---|
| Introduction | 1:26 | |
| State of B2B Email | 5:37 | |
| Writing Relevant From/Subject Lines | 10:13 | |
| Designed for Preview Pane | 6:44 | |
| Making Email Timely | 5:09 | |
| Creating Effective Email Offers | 7:29 | |
| Making Email Personal | 3:30 | |
| Key Takeaways | 1:28 |
Class Information
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