Become more valuable to any organization.
Get proven skills and credentials in B2B social media marketing.
This certification program includes series of online classes specifically designed to teach you proven best practices, strategies, and how-tos for B2B social media marketing. Once completed, you'll be able to demonstrate your knowledge to the world with a certificate of completion.
- Social Media Landscape Overview
- Introduction to the Big Social Networks
- Strategic Framework for Integration: Social and Content Marketing
- Best Practices for Business Blogging
- Driving Leads through Social
- B2B Visual Storytelling
- Social Analytics: How to Measure Success in Google
- Social & Email
- Social & Retargeting
How It Works
1. Sign up with your exclusive BMA discount code, BMACO, to save 30%.
2. Watch the online classes at your leisure, from the comfort of your computer.
3. Complete the exam with a passing grade of 70% or greater, and you will receive a certificate of completion.
Who It's For
- B2B marketing professionals new to social media or digital marketing
- B2B marketing professionals that want to master social media, or validate skills and knowledge
Social Media Marketing Landscape: Competitive Strategies for 2013
Tier 1 Social Media Networks: LinkedIn, YouTube, Facebook & Twitter
Tier 2 Social Media Networks: Tumblr, StumbleUpon, Quora & Instagram
The Content Marketing Landscape
How to Leverage Business Blogging for More Traffic, Leads and Sales
How to Generate More Leads by Targeting Personas through Search and Social
B2B Visual Storytelling
Measuring Social Media Impact With Google Analytics
Harnessing the Power of Social Media Advertising & Retargeting
BMA Social Media Certification Exam
Sr. Manager, Global Social Media, Cisco
LaSandra Brill is a Senior Manager for Social Media Marketing at Cisco Systems. She is a social media enthusiast, avid blogger and marketing innovator. As Manager of the Service Provider Web & Social Media Marketing group, she shaped Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 and virtual technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history.LaSandra is also an Ezine expert author and author a blog, Marketing in a Web 2.0 World (http://lasandrabrill.blogspot.com), where she explores how marketing is changing for B2B companies with the rise of social media and Web 2.0. She has over ten years of technology marketing, communications, and web strategy experience. Before joining Cisco, LaSandra held management positions at Mirapoint and AppStream.She received a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University
Social Media Strategist, Intel
Ekaterina Walter is a Global Social Innovation Strategist at Intel. She is a passionate marketer and a recognized thought-leader in her field, a vibrant speaker, and a regular contributor to well-known industry publications such as Mashable, Fast Company, Huffington Post, TheNextWeb and others. Ekaterina is a proud TEDizen. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management. She is an author of the upcoming book “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”. You can connect with Ekaterina on Twitter @Ekaterina or through her blog Building Social Bridges.
Manager, Social Media, Cisco
As Manager, Social Media for Cisco, Leslie Drate oversees the strategic planning, operations, and marketing of Cisco videos and blogs focused on serving the needs of the global Cisco community. Leslie is a 20+ year marketing veteran with a background in website development, content strategy, and search. Leslie is an expert on the Cisco video landscape and building effective videos for the BtoB audience.
Formerly the Marketing Lead for eBay’s WorldofGood.com, Leslie helped to build and market a marketplace focused on socially responsible shopping, as well as a global community for individuals interested in creating positive change through commerce.
Evangelist, NCR Corporation
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, personalize and speak to consumers more effectively.
Sundeep is also an avid user of social media, having leveraged words, pictures, & video into a conversational blog. His daily dose of best practices can be found at EmailYogi.com, where he wrote his 1,000th article on February 17, 2011.
Sr. Director, Social Media Audience Marketing, SAP
Todd Wilms is founding member of the SAP Social Media Audience Team, helping SAP's 47 solutions and 20 industries reach their appropriate audiences through social media marketing. The team is responsible for developing the strategy, helping to execute the program, and then developing repeatable processes to help other teams be more successful. A 20 year marketer, he has held executive product and marketing leadership roles with some of the world's best known brands like eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. He is an avid writer and blogs on Forbes, his team blog socialb2p.com, and The Social Media Examiner. He is married with two little boys and lives in the Bay Area.
Account Director, Anvil Media, Inc.
As an Account Director at Anvil, Jason Kane is responsible for the creation and execution of various client online marketing strategies, specializing in the integration of paid search, social media, link development, and competitive analysis. After receiving his MBA, Jason joined the Anvil team and works with a multitude of clients including Nike, Borders, MarineMax, and GolfChannel. Certified in Google AdWords and Google Analytics, Jason brings a diverse work history to Anvil including DePaul University and CVS/Caremark Corporation. He is also a contributor to AboutUs.org, and you can find him listening to or making music in his spare time.
Founder, Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
CEO and Founder , Social Media Examiner
Michael Stelzner is the founder of Social Media Examiner, author of the books Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged, the popular Social Media Marketing Industry Report, and the man behind large summits, such as the Social Media Success Summit. He is also host of the Social Media Marketing podcast show.
President & CEO, Search Mojo
Janet Driscoll Miller is the president and CEO of search engine marketing firm Search Mojo. With more than twelve years of search marketing experience, Janet has spoken at search engine conferences, including Online Marketing Summit, Search Marketing Expo (SMX), Search Engine Strategies and Pubcon. Janet also publishes articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs and online publications, including Search Engine Land, Search Marketing Sage and the Search Insider. Janet holds a Bachelor of Science degree in Communications and Graphic Arts from James Madison University. You can follow her on Twitter at @JanetDMiller.
Social PR Author, Evangelist, Journalist and Publi, The Buyer Group
Author of Social PR Secrets and named one of the top 40 Digital Strategists for 2013, Lisa Buyer is passionate and ambitious about how public relations, social media and SEO influence each other.
She is President and CEO of The Buyer Group, an interactive public relations and social agency located in Celebration, Florida and editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR. A columnist with Search Engine Watch and a regular speaker with PubCon, SES and part of the @ClickZ faculty and most recently became an instructor of the University of San Francisco’s online Advanced Social Media certificate program.
Manager, Inbound Marketing, Precision Dialogue
Matt Aster joined Precision Dialogue in 2012 as a Manager of Inbound Marketing. Matt has worked in the digital marketing space for more than 10 years and has experience working for large multinational corporations as well as small independent companies.
Matt started out as a database administrator at Goodyear Tire and Rubber Company within the enterprise data warehouse team. He then joined Progressive Insurance Company where he worked on email marketing, web experience, and web analytics. Most recently Matt was Marketing Manager at Steris Corporation managing all aspects of digital marketing including social media, search engine optimization, pay-per-click advertising and email strategy.
As a member of the Inbound Marketing team at Precision Dialogue, Matt creates strategies and optimizes campaigns by using both new and existing digital techniques.