Social Media Marketing » Best Practices for Business to Business Video
Best Practices for Business to Business Video
You will learn...
- Current video statistics
- Calls to action on YouTube and other sites
- Case studies on Cisco's use of video
Take advantage of the video opportunity.
More people are watching video than ever before across multiple devices, and viewers are more than twice as likely to watch a video in its entirety when viewing from a mobile device. This session reviews you the current trends in video marketing, how you can take advantage of video, and examines how video is performing for Cisco on YouTube and other websites.
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Manager, Social Media, Cisco
As Manager, Social Media for Cisco, Leslie Drate oversees the strategic planning, operations, and marketing of Cisco videos and blogs focused on serving the needs of the global Cisco community. Leslie is a 20+ year marketing veteran with a background in website development, content strategy, and search. Leslie is an expert on the Cisco video landscape and building effective videos for the BtoB audience. Formerly the Marketing Lead for eBay’s WorldofGood.com, Leslie helped to build and market a marketplace focused on socially responsible shopping, as well as a global community for individuals interested in creating positive change through commerce. |
| Title | Duration | |
|---|---|---|
| Introduction | 0:23 | |
| Trends in Video | 6:07 | |
| Cisco.com Video Statistics | 7:53 | |
| Video Types/Stages of Sales | 2:49 | |
| Getting More Clicks | 2:46 | |
| Optimizing Videos for YouTube | 2:27 | |
| Wrap Up | 0:13 |
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