Best of Online Marketing: Week of May 25, 2012

Welcome back to week 3 of our best of online marketing blog series! This week, learn how to lift Facebook ad ROI, drive more revenue with email marketing, integrate social media with lead nurturing, and more.

Improve Online Marketing ROI
6 Ways to Lift Facebook Advertising ROI

Running Facebook ads, or considering adding them to your online marketing mix? From crafting your copy to testing your ads, ensure you are following Social Media Examiner’s 6 tips for Facebook advertising success, and your ROI will thank you.

How to Effectively Track and Measure Your PPC Campaigns

Get step-by-step instructions on how to effectively track and measure the results of your AdWords and Facebook advertising campaigns. Head over to the MarketingSherpa blog, and learn how to set up goals, create unique URLs, review performance, and more.

12 Common Content Marketing Challenges (and How to Solve Them)

Content is king, and a great content marketing can have a profound impact on an organization’s bottom line. But successful content marketing doesn’t come without challenges. From lack of internal resources to a lack of content knowledge, Joe Pulizzi breaks down these all-too-common challenges, and provides tips to solve them.

Drive More Revenue from Email Marketing

For many online marketers, email marketing is the most efficient way to drive sales and revenue. But there is still room for improvement. Over on ClickZ, Jeanne Jennings shares 3 key ways to optimize your email marketing program and improve your bottom line.

How to Integrate Social Media With Lead Nurturing

The more your prospects trust you, the more likely they’ll be to purchase from you. And a great way to establish trust and nurture relationships is with social media. From monitoring branded terms to integrating social elements within thank you emails, I love HubSpot’s 8 key ways to integrating social media with your lead nurturing activities.