Best of Online Marketing: Week of June 1, 2012

From content, to measurement, to rich media and more—here are our top 5 favorite online marketing reads of the week.

How to Build a Content Machine

We all know content is king. But how can you build a content machine that consistently delivers valable content to your target audience? With the help of a nifty infographic, SEOMoz breaks down the key elements of a successful content marketing machine that engages, nurtures and converts.

5 Easy Ways to Measure Your Social Media Marketing

Discover 5 easy ways to track your social media marketing performance. From measuring referring traffic, to tracking the size of your total community, these simple metrics from Jason Miller on Social Media Examiner will give you immediate insight into what’s working, and what’s not.

How to Increase Conversions with Branded Search

Think bidding on branded terms is a waste of money? Think again. This great guest post by Brad Shorr on the Wordstream blog dives into the top 3 ways branded PPC and SEO will benefit your efforts, including increasing conversions and boosting credibility.

Top 10 Do’s and Don’ts of Rich Media

Rich media is a great way to engage your audience and encourage them to convert. But it’s also easy to execute rich media poorly. Over on ClickZ, Tessa Wegert covers to the top 10 do’s and don’ts of rich media. You can’t afford to ignore these tips for rich media success.

4 Types of Content that Will Engage Prospects

One of the most critical elements of B2B online marketing success is communicating the right message at the right time to your prospects. Discover the 4 types of content assets that will engage your prospects at each stage of the sales cycle, including webinars, white papers, demos, and more.