Best of Online Marketing: Week of June 15, 2012

Content that SellsHappy Friday! Here’s a quick recap of my favorite blogs worth reading this week. I hope they inspire you to start using Google+ again, drive more leads from your landing pages, create email reports your CMO will love, and more.

How to Create Content that Sells

Good content drives traffic. Great content drives sales. On Social Media Examiner, Marucs Sheridan shares 4 simple ways any organization can develop content that drives business. (Hint: it’s easier than you think!)

3 Ways to Improve B2B Landing Pages

Want more leads? Improve your landing pages. Over on the Unbounce blog, discover the 3 key principles of a high-converting, B2B landing page. Learn how to improve your design, generate social referrals, and more.

Quick Tips and Tricks for the Google Keyword Tool

The Google Keyword tool is full of information to help you reach your target audience as profitably as possible. In this Search Engine Land article, Jenny Halasz takes you on a tour of 12 key features, and shares how you can use them to improve your own campaigns.

How to Create Effective Email Reports

It’s easy to track email campaigns, but effectively reporting on performance is where things get tricky. In this helpful article, email marketing expert Jeanne Jennings explains how to create an email marketing report that resonates with senior management. Best of all, she includes a handy sample report, too.

Why Guy Kawasaki Loves Google+ (and You Will Too)

Guy Kawasaki loves Google+. In fact, he spends more time there than any other social network. If you’re not currently active on it (or not convinced that it will last), his 5 reasons for loving Google+ will convince you to use it (maybe).