Best of Online Marketing: Week of July 20, 2012

Marissa MayerNeed a quick break from the Marissa-Mayer-joins-Yahoo news? (I do, but still incredibly excited to see what she does at Yahoo!) If so, catch up with my 5 favorite online marketing posts of this week, and learn how to improve SEO, write better calls-to-action, create a network of guest bloggers, and more.

The Easiest Way to Improve SEO

What is the easiest tactic you can use to improve your organic rankings? According to this MarketingSherpa post by Daniel Burnstein, it’s writing unique meta titles and descriptions.

14 Examples of Effective Calls-to-Action

Your calls-to-action can make or break your conversion rate. HubSpot compiled 14 examples of effective call-to-action copy—just the inspiration you need to drive more visitors to take action.

How to Create a Network of Guest Bloggers

Cultivating guest blog posts is an effective way to grow your blog and drive traffic. Heather Baker shares 10 ways to create a network of guest contributors. Start by creating a quality blog, optimizing it for the engines, creating a contributors page, and more.

6 Tips to Drive Engagement on Pinterest

Pinterest is all the rage. But how can you use it to drive engagement with your audience? Get more out of your Pinterest efforts with Mitt Ray’s 6 tips for driving engagement. He shares advice on running competitions, adding board contributors, testing offers, and more.

How to Manage Social Media Marketing (Book Review)

Need a guide to managing social media campaigns? On Chief Marketing Technologist, Scott Brinker reviews the new book, “Social Marketology” by Ric Dragon. If you or you team manages social media campaigns, you need to read this review (and the book, too).