Best of Online Marketing: Week of July 27, 2012

iPad BeachHappy Friday, marketers. With the lazy days of summer in full swing, there’s no better time to stay on top of the latest and greatest best practices in online marketing. So pull out your iPad and kick back with my favorite online marketing posts of the week. Enjoy.

5 Tips for Growing Your Social Media Following with Email

Fuel your social media following with these 5 tips from Sundeep Kapur on ClickZ. He shares how to reward via exclusivity, send a social media email, make your efforts mobile friendly, and more.

The Ultimate Guide to Improving Email Marketing

Despite all the attention social media gets, email is still one of the most effective ways to reach your target audience. In this comprehensive post, KISSmetrics shares rich examples and useful advice for rethinking—and improving—your email marketing.

5 Ways to Integrate Social Media and Enterprise SEO

Social media continues to have a dramatic impact on your SEO results, but implementing an integrated search and social media strategy at the enterprise level presents unique challenges. On Search Engine Land, Adam Sherk reveals 5 key ways enterprise marketers can harness social media to achieve better rankings and higher ROI.

Your Guide to Higher Conversions [Infographic]

Keep your online marketing performance on course with ion interactive’s nifty infographic for conversion success. From user experience, to landing page testing, to quality scores, and more, ensure you’re following each key step, and you’ll increase your conversion rates in no time.

4 Ways to Increase Engagement on Google+

Are your Google+ updates followed by crickets? Are you having trouble engaging with customers, and getting them to follow your company? Over on Social Media Examiner, Mike Stenger reveals 4 key tactics for driving interaction and engagement on the social network.