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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Affiliate Marketing

3 Tips for Promoting Your New Product Online

product launch rocket

So you have big news!  You’ve been hard at work over the past few weeks creating something pretty special. It’s a new product and it’s going to rock! But wait, no one knows about it. Have you been there? Ready to tell everyone about your new “thing,” but had no idea who to do it?

Follow these 3 steps… Read more…

3 Tips for a Successful B2B Affiliate Program

Affiliate programs have long been known in the B2C world for being able to provide a great value for growing your ecommerce business with a pay-for-performance model. For B2B marketers it isn’t as easy and obvious, but there are still great opportunities out there for those who are willing to give … Read more…

Is Affiliate Marketing Right for Your Business?

Affiliate marketing is a traffic driving practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. That sounds simple enough.

From a business standpoint affiliate marketing is advantageous because it … Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

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