Affiliate programs have long been known in the B2C world for being able to provide a great value for growing your ecommerce business with a pay-for-performance model. For B2B marketers it isn’t as easy and obvious, but there are still great opportunities out there for those who are willing to give … Read more…

Affiliate marketing is a traffic driving practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. That sounds simple enough.

From a business standpoint affiliate marketing is advantageous because it … Read more…