LaSandra BrillSenior Manager of Global Social Media
Depending on who you choose to follow or believe, affiliate websites are an easy way to make money online. Affiliate marketing has been around for a long time but the stratospheric rise of e-commerce has seen it transform into a massive global industry worth billions in sales every year. As most of us should really […]
Loyalty programs keep business leaders connected to repeat customers for weeks, months, and years. They are a staple of customer relationship management plans. If you’re looking for a loyalty program that your company can use to demonstrate appreciation and incentivize devoted customers, there are several options available to you. To keep pace with growing sales, […]
Affiliate programs have long been known in the B2C world for being able to provide a great value for growing your ecommerce business with a pay-for-performance model. For B2B marketers it isn’t as easy and obvious, but there are still great opportunities out there for those who are willing to give an affiliate program a […]
Affiliate marketing is a traffic driving practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. That sounds simple enough. From a business standpoint affiliate marketing is advantageous because it uses a “pay for performance” model. Meaning, the merchant does not incur […]
OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.