NEW: How to Build an Amazing Digital Brand Workshop & Guide

OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Analytics

Why You Should Use A/B Testing to Refine Your Online Marketing

For those of us who work in marketing, we know the value of a hunch. That gut-feeling. We use it a lot to brainstorm new campaigns, solve problems, and direct our social media posts. There’s merit to the gut-feeling technique, it’s true. But there’s a downside too – your hunch might not always … Read more…

How A/B Testing Strategies Can Help You Make Better Decisions

A Q&A with Chris Goward, Author of “You Should Test That!”

This week, we are sitting down with Chris Goward, the author of “You Should Test That!”, a book that teaches the processes, frameworks and techniques of scientific marketing to make better decisions and achieveRead more…

Predictive Intelligence: The Fuel for Successful B2B Marketing

Consider this scenario: A regional bank is evaluating providers to help it migrate its financial management applications to the cloud. The cross-functional decision-making team is spread across offices and communicates heavily over tools like Skype. In addition to the time team members spend … Read more…

How To Use Predictive Intelligence to Target the Right Buyers and Close More Deals

With 60 to 90 percent of buyers making their purchase decisions before they hit an organization’s sales funnel, marketing and sales are turning to predictive intelligence to capture unknown prospects and target the right leads. As I have been working with enterprise companies on their lead generation… Read more…

6 Facebook Page Statistics You Need to Know, Part 2

Last week, we shared with you the first part of our blog installment, 6 Facebook Page Statistics You Need to Know, based on our conversation with Emeric Ernoult, CEO of Agorapulse. See a full recap here and the continued list below.

Facebook metric #4: Storytellers

What is it?

The “Storytellers”,… Read more…

6 Facebook Page Statistics You Need to Know, Part 1

You’ve created quality Facebook content, but now what? How do you measure the performance of your Facebook Page? With so many metrics to track, it can be hard to break through the clutter. To determine the metrics that really matter, why, and what they can teach you, we spoke with Emeric Ernoult, CEO… Read more…

Not All Big Data is Created Equal

“In 2014, big data will finally be put to good use as marketers stop waiting for insights to reveal themselves and start finding actionable paths through the information.” - Forrester Consulting

Industry experts are saying that 2014 will be the year for data-driven marketing, especially for… Read more…

5 Approaches for Making Sense of the Data Kaleidoscope

Today’s marketers have a nearly infinite amount of data at our disposal, and to be successful we must have the ability to analyze the millions or billions of bits and pieces of raw data and produce patterns. While reflecting on how to collect and analyze this immense amount of data, I recall fond memories… Read more…

Facebook Tools Guide: 9 Platforms to Improve your Fan Reach

Over the last few weeks you will probably have noticed that your reach is going down on Facebook. This means your updates may not be delivered to as many people as before.

One solution to this problem is to spend money on advertising.  But while this will solve your problem, it’s an expensive solution.… Read more…

5 Ways to Turn Big Data Into Insight and Action

As it has been shown in a variety of ways over the past decade or so, the days of math-less, mindless, off-the-hip marketing have long set sail. So how do the once gun-slinging marketers of the past begin to tackle the voluminous unstructured data that is collected from nontraditional sources to harness… Read more…

Subscribe to Our Newsletter!

Get Proven Tips for Social Media and Digital Success. Subscribe to Our FREE Weekly Newsletter Now.

Enter Your Email Below:

 

Follow OMI


Join in and start learning.

Thousands of digital marketing professionals attend OMI classes every day.

Get instant access to every class.
 

OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco