5 Social Selling Tools that Deliver Real Leads & Closed Business

Via InsideView You can spend all day, every day, wasting an enormous amount of time on the social web. Or, you can focus your time and energ

B2B marketing, Social Media Marketing, social selling

November 20, 2013 byMatt Heinz

5 Types of B2B Buyers Your Content Needs to Influence

The B2B technology buying process involves more decision-makers than ever. If you want to create content that helps you attract high-quality

B2B marketing, content

November 20, 2013 byRachel Foster

Digital Marketing Talent Spotlight: Shelly Lucas of D&B Reminds Us to ‘Give It Our All’

Over the past few years, I've had the chance to get to know Shelly Lucas, Senior Marketing Manager at D&B/Hoover's. We met

November 15, 2013 byMegan Leap

5 Characteristics of a Social Business and Why You Need to Be One

Soure: Deloitte and MIT Sloan Management Review report on Social Business A Deloitte and MIT Sloan Management Review report indicates that 7

October 30, 2013 byBernie Borges

5 Content Marketing Strategies You Need to Implement Now

Content marketing is nothing new, but with the growth of social media and web content, your brand needs to incorporate content marketing int

B2B marketing, content marketing, content strategy

October 28, 2013 byAmanda Nelson

Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 2)

In our first post on this topic, we examined why marketing is generating too few sales-ready qualified leads and our solution to the problem

B2B marketing, lead management, lead nurturing

October 24, 2013 byLaurie Beasley

10 Amazing Lead Nurturing Statistics

One of the most critical components of an effective demand generation strategy is lead nurturing, and most of the buzz surrounding lead nurt

October 14, 2013 byMegan Leap

Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 1)

This is a post by Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Mar

B2B marketing, lead management, lead nurturing

October 10, 2013 byLaurie Beasley

4 Steps to Convert More Leads into Sales

Whether in business, education, entertainment or sports, success is generally associated with the number of achievements—how many customers

B2B marketing, lead generation, lead nurturing

October 8, 2013 byBelinda Summers