B2B Marketing Archives - Page 6 of 7 - Online Marketing Institute

OMI Blog-B2B Marketing

The B2B sales process continues to evolve. Buyers are taking the process into their own hands, and engaging much later in the sales cycle. I

Megan Leap's picture September 11, 2013 byMegan Leap

Over the past four months we’ve noticed a pronounced trend: prospect lead form submissions are declining in raw numbers and in percentages o

B2B marketing, landing page, landing pages, lead generation

August 9, 2013 byLaurie Beasley

Think the Google Display Network only makes sense for B2C campaigns? Think again. In his popular OMI tutorial, How to Create a B2B Strategy

B2B, B2B marketing, google+, Paid Search, search marketing

June 3, 2013 byMegan Leap

I always thought that I could stay in control of it. That things wouldn’t get out of hand. But who was I kidding? I was knee-deep in a $15-a

B2B marketing, google display network, linkedin, linkedin advertising, Paid Search, PPC

April 3, 2013 byTad Miller

Webinars are fast becoming one of the favorite ways for B2B marketers to reach new customers and build strong and enduring relationships wit

March 29, 2013 byLaura Coltrin

You can't nurture what you don't convert. According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effec

B2B marketing, landing pages, lead generation

March 4, 2013 byMegan Leap

Earlier this month, Facebook revealed a new way to search. Facebook Graph Search is a product designed to allow users to leverage their netw

facebook, location-based marketing, Social Media Marketing, social media optimization, social media ROI

January 28, 2013 byLaura Coltrin

Even with your jaw-dropping cover image, people are just less likely to go your brand page nowadays. And, Facebook estimates only about 16%

B2B marketing, lead generation, lead management, lead nurturing

January 25, 2013 byRachele Cermak

Our latest online event, The B2B Digital Marketing Strategy Summit, kicks off Wednesday, January 9 at 11am ET. I'm proud of the compreh

B2B marketing, content marketing

January 7, 2013 byMegan Leap

The Online Marketing Institute's Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year. Welcom

B2B marketing

January 7, 2013 byMegan Leap