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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Email Marketing

Why Your Small Business Needs Inbound and Outbound Marketing

Direct Mail

Every small business is constantly marketing itself – whether that means reaching out to new customers, asking existing customers for repeat business, or attracting new customers via word of mouth and online marketing. Unfortunately, some small business owners fall into a trap of relying too … Read more…

How to Create Successful Emails on a Small Budget

Email marketing is not easy. Inbox competition is fierce, and customers and prospects are fickle.

Fortunately, even small budget email campaigns can be crafted to deliver big readership and response rates.  The secret? Tapping into the decision-making shortcuts that both consumers and businessRead more…

How well do you know digital marketing?

Do you & your team have the digital marketing expertise to succeed?

Many marketers don’t, and this lack of critical skills is inhibiting career and business growth.

In fact, OMI’s State of Digital Talent study that only 8% of advertising & marketing executives believe their… Read more…

6 Ideas for Growing Your Small Business Email List

Email List Sign Up Example

If you’re driving traffic to your website, you probably have conversion goals that tie directly back to revenue: lead, sale, phone call etc.

But after only 1 visit, many visitors might not be ready to convert. You can increase the likelihood of them returning to your site by providing easy and … Read more…

10 Tips for Increasing Your Email Open Rates

Are your email response rates dropping? Are your open rates getting worrisome? If you’re feeling discouraged, don’t be. The good news is there are steps you can take to improve your open rates. Here are ten tips to try:

1. Set the Right Expectations

Nothing will harm your email marketing open… Read more…

4 Best Practices for Mobile Email Marketing

Mobile Email Marketing

We’ve known for a while now that mobile is a critical factor in all things marketing. This is particularly true for email marketing today. Between October 2010 and October 2012, mobile email opens increased by a whopping 300%

According to Litmus Labs, 42% of the email client market share is on a mobile… Read more…

5 Tips for Writing Killer Email Copy

Email Subject Line Examples

While social media marketing might get all the attention, email marketing is still one of the most effective ways to reach customers and nurture your audience. In fact, according to the B2B Email Marketing Benchmark Report, 74% of B2B marketers think email marketing is critical to their success.

Whether… Read more…

5 Tips for Effective Email Marketing

The inbox is very powerful because most are now connected to smartphones and as we all know we’re a bunch of smart phone addicts. An email notification appearing is a quick moment to grab their attention. Chirp goes the phone, unlock the screen – don’t let them down! Lack luster subject lines… Read more…

6 Tips for Email Frequency

Email Marketing Guidelines

After spending days working on copy for a client’s email campaign, I started thinking about the age old question of how much really is too much. No matter what, you always want to have an onboarding/welcome campaign going on, but what happens after that? Do you send weekly? Bi-weekly? Monthly? Every… Read more…

Email Copy That Converts: 5 Tips for Success from Roberta Rosenberg

Roberta Rosenberg

We’re just 27 days away from the start of the Digital Marketing Strategy Summit—the leading online event for accelerating social media and digital revenue. To give you a taste of the great education we have in store for you, I interviewed #OMISummit speaker Roberta Rosenberg.

I’ve … Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

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Senior Manager of Global Social Media
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