While social media marketing might get all the attention, email marketing is still one of the most effective ways to reach customers and nurture your audience. In fact, according to the B2B Email Marketing Benchmark Report, 74% of B2B marketers think email marketing is critical to their success.

Whether… Read more…

The inbox is very powerful because most are now connected to smartphones and as we all know we’re a bunch of smart phone addicts. An email notification appearing is a quick moment to grab their attention. Chirp goes the phone, unlock the screen – don’t let them down! Lack luster subject lines… Read more…

After spending days working on copy for a client’s email campaign, I started thinking about the age old question of how much really is too much. No matter what, you always want to have an onboarding/welcome campaign going on, but what happens after that? Do you send weekly? Bi-weekly? Monthly? Every… Read more…

We’re just 27 days away from the start of the Digital Marketing Strategy Summit—the leading online event for accelerating social media and digital revenue. To give you a taste of the great education we have in store for you, I interviewed #OMISummit speaker Roberta Rosenberg.

I’ve … Read more…

We’re more than halfway through 2012—it’s time to review what online trends have taken off, what’s fizzled out, and where we are going in the last half of 2012.

Deals & Rewards

With the IPO flop of Groupon and many companies not finding ongoing new customer acquisition through these… Read more…

One of the more recent and consistent questions I seem to get from clients is “how do I increase awareness of my email program?” followed almost instantly by “how do I get more social followers?”. So many marketers still see email and social media each set in their own silo. By doing this, they … Read more…