Why You Should Use A/B Testing to Refine Your Online Marketing

For those of us who work in marketing, we know the value of a hunch. That gut-feeling. We use it a lot to brainstorm new campaigns, solve pr

a/b testing, a/b testing strategies

September 3, 2014 byEmily Everett

How A/B Testing Strategies Can Help You Make Better Decisions

A Q&A with Chris Goward, Author of "You Should Test That!" This week, we are sitting down with Chris Goward, the author of

a/b testing strategies

August 19, 2014 byJenny Hunt

5 Reasons Buyers Leave Your Website – and What You Can Do About It

Do visitors spend less time on your website than they do looking for your website? Buyers pre-qualify vendors partly on their online presenc

increase website conversions, website copy, website optimization

August 12, 2014 bySandra Jean-Louis

Psychology-based Marketing: 3 Proven Ways to Increase Engagement and Response

Getting people to click, call, or visit is hard work. But what if there were a secret to it? And what if this secret were scientifically-pro

December 9, 2013 byNancy Harhut

10 Tips for Responsive Landing Page Design

Landing pages. Maybe you've designed one...or maybe you've designed hundreds. And whether you are a newbie or well-versed in mobil

landing pages, mobile marketing, responsive design

October 23, 2013 byJessica Collier

7 Awesome Tools for Landing Page Optimization

According to independent research by Compete, there is no faster, more efficient way to improve your return on digital advertising spend tha

landing pages

September 23, 2013 byMegan Leap

25 Elements to Test on Your Landing Pages

Need landing page testing inspiration? You've come to the right place. Below, you'll find 25 elements to test within any landing e

July 5, 2013 byJessica Collier

5 Awesome Landing Page Strategies for Higher Conversions

Online advertising budget? Check. Compelling, clickable ads? Check. Seductive post-click marketing? Hmmm...what? The click through from your

landing pages, lead generation

June 13, 2013 byJessica Collier

5 Ways to Improve B2B Landing Pages

You can't nurture what you don't convert. According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effec

B2B marketing, landing pages, lead generation

March 4, 2013 byMegan Leap