Wait – What IS Real-Time Marketing?

Every few years, something magical comes along. Marketers get excited, the internet gets excited, and we all decide that this, this strateg

November 9, 2015 byRichard

E-mail Marketing Still a Front Runner for Marketers, and Social Media Steals the Bronze from SEO

As marketers, we must choose, and prioritize, our marketing efforts. So what are most marketers up to? According to a new study by Oracle M

October 19, 2015 byRichard

The Rise of Social Commerce in 2015: The Year of Shopping Socially

We’ve long heard that social media is not the best way to drive sales; in terms of ROI, social is just email marketing’s less successful cou

facebook, Instagram, pinterest, Polyvore, social commerce, social shopping

August 11, 2015 byEmily Everett

8 Social Media Rules Businesses Should Learn from Fashion Brands

The apparel industry in the US alone is worth $225 billion dollars. Fashion brands, more than ever, have to look for new ways to stand out f

brand marketing, facebook, social marketing, social media, twitter

May 24, 2015 byMatthew Foster

7 Reasons You Should Not Use Social Media For Business

There are thousands of social media authors, experts, consultants, mavens and gurus. Some of them are self-proclaimed, preaching on top of a

social, social media

May 12, 2015 byKevin Popovic

Squeeze More from Social with Social Media Management Tools

There was a time when you couldn’t schedule Facebook posts in advance, or coordinate tweets to go out at a certain time. The functionality o

edgar, hootsuite, social media management, social strategy, tweetdeck

April 21, 2015 byEmily Everett

Should You Be Reshaping Your Social Media Strategy?

There are so many do’s and don’ts in the social media marketing handbook these days, it’s hard to know how to get the most out of your chann

brand marketing, branding, facebook, social media strategy

March 31, 2015 byEmily Everett

Gaps and Trends: Where eLearning Fits Into the Social Media Landscape

All of us in the marketing world like to think of ourselves as experts, but the truth is that we all have gaps in our knowledge. Many of us

digital marketing, eLearning, snapchat, social media strategy, social media trends

March 17, 2015 byEmily Everett

Why Your Business Needs to Stop Some Social Media Right Now

Despite all the Mashable articles, Gary Vaynerchuks, and whatever other technological higher powers people follow these days, the majority o

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February 12, 2015 byPhil Pallen