Social Media Marketing Archives - Page 6 of 14

How to Use Video Content in Your Marketing Strategy to Engage & Convert

Super Bowl ads are always big news, whether you’re in the marketing industry or not. As a Patriots fan I’ll admit my eyes were glued to the

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Emily Everett's picture February 10, 2015 byEmily Everett

How to Get Your Social Media Marketing Right (and Wrong): Newsjacking

So far in this blog series, we’ve covered how to perfect your voice for social media channels, and how to run contests that help you boost e

facebook, newsjacking, twitter

November 13, 2014 byEmily Everett

How to Get Your Social Media Marketing Right (and Wrong): Contests

Last week, I started off this social media marketing series with a discussion of voice – the heart and soul (and personality) of your social

contests, facebook, social media, twitter

November 9, 2014 byEmily Everett

How to Get Your Social Media Marketing Right (and Wrong): Voice Matters

Using social media to market your brand is just good business – and all the good businesses are doing it. This means there are many great ex

facebook, social media

November 2, 2014 byEmily Everett

Tips for Social Media & Email Marketing: Tailoring Content for Your Channels

In my last post, I explored the value of social media marketing in comparison with email marketing. There are certainly positives and negati

email marketing, social media

October 21, 2014 byEmily Everett

Twitter Cards for Business: A Guide to Getting Started

If you’re a regular user, you’ve definitely seen Twitter Cards before. Twitter cards are essentially a way to push your content beyond the t

engagement, social media, twitter

October 16, 2014 byLewis Goswell

Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities

If you’re here, you probably spend a good chunk of your time reading up on marketing and digital to stay current. Social media marketing cer

email marketing, Social Media Marketing

October 12, 2014 byEmily Everett

Social Starter: A Beginner’s Guide to Google+ Marketing

Putting it simply, Google+ is a marketer’s dream. Sure, there are a few ins and outs you will need to learn to use it well, but it will be w

google+, SEO, social media

October 8, 2014 byMartin Shervington

Drive Inbound Efficiency with Social Direct Response

The number one objective for inbound marketing efforts in the year ahead is to increase conversion rates, according to an August 2014 survey

facebook, social media, twitter

October 7, 2014 byEmily Everett

5 Ways to Make Your Video Marketing Campaign Succeed

If you’ve even glimpsed at social media this summer, you’ve seen hundreds of ice buckets being poured on your friends’ heads. It’s pretty mu

video marketing 101, video marketing tactics, youtube 101

September 18, 2014 byPete Borum

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