Why Images and Photos Rule Social Media

Social media is a marketing monster. It provides the most powerful platform to share your message with the world. But, how do marketers brea

April 21, 2014 byMadison Jacobs

40+ Ways to Improve Your Digital Strategy in 2014, Part One

The Online Marketing Institute's Annual List of Top Digital Marketing Strategists Share Their Insights for Improving Your Digital Strat

online marketing, online marketing ROI, Social Media Marketing, social media optimization

February 10, 2014 byJenny Hunt

5 Structural Flaws in Your Social Customer Service Watchtower

Understanding what causes customer disasters on social media can help you avoid them completely. Smart social customer care is about alignin

customer service, social media, Social Media Marketing

January 3, 2014 byJeannie Walters

4 Ways Social Media Helps You Land Awesome Links

When you hear about marketing opportunities using social media you might not immediately think of link building. Traffic, clicks, conversion

search engine marketing, search engine optimization, SEO, social media

December 28, 2013 byKaila Strong

Social media: It’s not easy, but it is simple.

In under a decade, social media has become a mainstream channel for consumers. 72% of adult internet users in the U.S. are now active on at

Social Media Marketing, social media optimization

December 13, 2013 byMarissa Pick

5 Ways Social Media Tools Can Make You More Effective

Assuming you have a smart social media strategy in place, it’s really important to spend time selecting the right social media tools for you

social media, Social Media Marketing, social media tools

December 8, 2013 byIan Cleary

Pinterest Marketing: 5 Tips for Getting Started

Last week I shared 8 reasons you should consider integrating Pinterest into your digital marketing mix. Now that you know why you should use

pinterest

December 4, 2013 byJulia Campbell

4 Brands that Deliver Awesome Customer Service via Twitter, and What We Can Learn From Them

Since its inception, Twitter has become an outlet for immediate reactions, ranging from declarations about what you’re eating for lunch to s

Social Media Marketing, twitter

December 2, 2013 byAlexis Caffrey

How to Use LinkedIn Groups to Create Close Relationships with Your Target Audience

Report after report shows that LinkedIn is the top network for B2B social media marketing. While it is an effective channel for getting your

B2B marketing, linkedin, Social Media Marketing

November 27, 2013 byChris Muccio