3 Critical Steps for Fine-Tuning Your Sales Funnel
Most businesses hoping to improve sales look back to square one: if marketing would only generate more leads, they say, our sales numbers wo
lead generation, lead management, sales funnel
3 Critical Steps for Fine-Tuning Your Sales Funnel
Most businesses hoping to improve sales look back to square one: if marketing would only generate more leads, they say, our sales numbers wo
lead generation, lead management, sales funnel
7 Steps to Effective Lead Nurturing: Reactivate Your Email Lists in 2015
Do you struggle with email marketing? You’re not alone. B2B marketers often underestimate the efforts needed to remain in front of their hot
b2b email marketing, lead nurturing
How to Get Your Social Media Marketing Right (and Wrong): Newsjacking
So far in this blog series, we’ve covered how to perfect your voice for social media channels, and how to run contests that help you boost e
facebook, newsjacking, twitter
How to Get Your Social Media Marketing Right (and Wrong): Contests
Last week, I started off this social media marketing series with a discussion of voice – the heart and soul (and personality) of your social
contests, facebook, social media, twitter
Guesswork to Science: How to Fix B2B Lead Generation With Intent Signals
Wasted marketing budgets fueled by spray-and-pray marketing tactics. Low marketing-to-sales lead conversions. Poor alignment between sales a
Dreamforce, lead generation, Salesforce
How to Get Your Social Media Marketing Right (and Wrong): Voice Matters
Using social media to market your brand is just good business – and all the good businesses are doing it. This means there are many great ex
facebook, social media
Mapping Out Your Marketing Automation Strategy
If you’re on a road trip, you started at point A with the goal of getting to Point B. If it’s a long road trip, you may make a few stops her
content marketing, marketing strategy
Digital Marketing Team Training: How OMI Helps Your Organization Achieve Digital Excellence
The OMI Education & eLearning Program The Online Marketing Institute is the world’s most respected global education company in digi
digital training, eLearning, marketing team
A Lesson in Viral Video Marketing: Cats, Celebrities, and Madden NFL 15
I love cat videos as much as any other girl on Facebook, but that doesn’t necessarily mean that ads with cats are a surefire way to get me t
video marketing, viral video, youtube
Tips for Social Media & Email Marketing: Tailoring Content for Your Channels
In my last post, I explored the value of social media marketing in comparison with email marketing. There are certainly positives and negati
email marketing, social media