Paid Search Archives - Online Marketing Institute

Raise Brand Awareness with a Successful Online Ad Campaign

While technology has significantly changed how companies market their products and services over the years, the guiding principles behind s

advertising campaign, Adwords, brand, brand awareness, content marketing strategy, content strategy, digital advertising, email marketing, landing pages, online advertising, online marketing, Paid Search, search advertising, search engine marketing, SEO, social media

Darcy Grabenstein's picture October 6, 2016 byDarcy Grabenstein

Perfecting PPC: 3 Expert Tips to Get More for Your Money

Once you’re up and running with a paid search campaign, it’s up to you (or your team) to follow it closely and make improvements and adjustm

Adwords, Paid Search, PPC, SEM

April 14, 2015 byEmily Everett

How To Crush Your First Paid Search Campaign

Paid search campaigns are a critical element in a good digital marketing strategy, but not something that I have had to deal with much in my

adrank, Adwords, eLearning, Paid Search, SEM

April 7, 2015 byEmily Everett

Why You Should Bid On Branded Terms & Let Resellers Bid, Too

Many companies utilize a network of resellers and/or affiliates to help them generate more customers. These resellers are usually paid some

Paid Search, search engine marketing

December 23, 2013 bySue Brady

Boost Revenue this Holiday Season with Google Product Listing Ads

It’s that wonderful time of year again when merchants scramble to implement and solidify their Q4 holiday shopping season strategy. The most

Adwords, Paid Search, search engine marketing

September 4, 2013 byJon Gregoire

7 Expert Tips for a Killer B2B Google Display Network Strategy

Think the Google Display Network only makes sense for B2C campaigns? Think again. In his popular OMI tutorial, How to Create a B2B Strategy

B2B, B2B marketing, google+, Paid Search, search marketing

June 3, 2013 byMegan Leap

4 Steps to Recovery for Raging B2B PPC-aholics

I always thought that I could stay in control of it. That things wouldn’t get out of hand. But who was I kidding? I was knee-deep in a $15-a

B2B marketing, google display network, linkedin, linkedin advertising, Paid Search, PPC

April 3, 2013 byTad Miller

How to Use the New Google Offer Extensions in AdWords

Google Offer Extensions, AdWords' latest new advertising extensions, is now being rolled out to all AdWords advertisers and can be foun

Adwords, Paid Search

February 26, 2013 byLarry Kim

3 Things You Need To Know About the New AdWords Enhanced Campaigns

If you haven’t heard by now, on February 6th Google announced the new AdWords Enhanced Campaigns, which combines mobile and desktop search i

Adwords, location-based marketing, Paid Search

February 8, 2013 byRobert Brady

AdWords Conversion Tracking vs. Google Analytics Goal Completions

Wondering what's the difference between AdWords conversion tracking and goal completions in Analytics? For starters, they are not repor

Adwords, analytics, Google Analytics, Paid Search

February 6, 2013 byRachele Cermak

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