7 Reasons You Should Not Use Social Media For Business

There are thousands of social media authors, experts, consultants, mavens and gurus. Some of them are self-proclaimed, preaching on top of a

social, social media

May 12, 2015 byKevin Popovic

Marketing to Millennials: How to Reach and Convert Gen Y

Full disclosure: I fall squarely into the millennial demographic, so I’m hardly an impartial judge on this subject. But I’ve also got a lot

marketing to millennials, millennials, social media, word of mouth

February 24, 2015 byEmily Everett

Are Your Marketing Efforts Focused on Business Results?

Each year we are exposed to stories that sound something like “The Top 10 ______ You Need to Do in 20__. This is not one of those stories.

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February 15, 2015 byBernie Borges

Why Your Business Needs to Stop Some Social Media Right Now

Despite all the Mashable articles, Gary Vaynerchuks, and whatever other technological higher powers people follow these days, the majority o

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February 12, 2015 byPhil Pallen

2 Easy Ways to Start Tracking Social Media with Google Analytics

By now, even the smallest of small businesses know that an active social media presence is necessary to appeal to web savvy customers in the

small business, social media

December 21, 2014 byEmily Everett

Cyber Monday Marketing: 3 Tips for eCommerce Success

It’s just over a week away, after we’ve all wrapped up the Thanksgiving leftovers and weathered the Black Friday stampedes: Cyber Monday. Th

cyber monday, email marketing, social media, web marketing

November 23, 2014 byEmily Everett

How to Get Your Social Media Marketing Right (and Wrong): Contests

Last week, I started off this social media marketing series with a discussion of voice – the heart and soul (and personality) of your social

contests, facebook, social media, twitter

November 9, 2014 byEmily Everett

How to Get Your Social Media Marketing Right (and Wrong): Voice Matters

Using social media to market your brand is just good business – and all the good businesses are doing it. This means there are many great ex

facebook, social media

November 2, 2014 byEmily Everett

Twitter Cards for Business: A Guide to Getting Started

If you’re a regular user, you’ve definitely seen Twitter Cards before. Twitter cards are essentially a way to push your content beyond the t

engagement, social media, twitter

October 16, 2014 byLewis Goswell