Business Marketer's Secret to Content Marketing Success

     

You will learn...

  • How to create content that sells
  • How to create a content map
  • Optimize content for search 
  • How to repurpose content 
  • How to succeed with little to no content

Learn how to attract and maintain customers with valuable and relevant content that ultimately drives the most ideal and intended behavior.

Maria Pergolino
Senior Director of Marketing, Marketo

Maria Pergolino is responsible for all areas of demand generation at Marketo. She has worked in marketing for more than 10 years, specializing for the past six in online marketing, including social media, search marketing, and lead generation and nurturing. Maria has a marketing degree and an MBA from the School of Business at Rutgers University, is a Salesforce Certified Administrator, and is a speaker at numerous marketing events.
Title Duration
Introduction and Agenda 1:08
Why Do I Need Content? 1:00
What is Content? 2:13
Six Rules of Content Marketing 2:30
Beyond Good Content 2:24
When to Ask for Registration 4:02
Content Mapping 3:10
Content Optimized for Search 2:26
Lead Scoring 1:12
How to Succeed with Little or No Content 2:19
Repurposing Content 2:46
Key Takeaways 3:53

Class Information

Rating: 4
Length: 29 min.
Instructor: Maria Pergolino  
Level: Intermediate
Type: How To
Published: 06/15/2011
Updated: 05/16/2012
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