Content Marketing Certification

Get instant access to this certification on-demand.


There are more than 3.5 billion pieces of content shared each week on Facebook alone, and according to Technorati, 15% of bloggers spend ten or more hours each week blogging. With so much content on the web, it’s no wonder why there is such a high demand for content marketing strategists.

Content marketing has become one of the most successful assets a business can leverage. Roughly 90% of all sales come from online content mostly because consumers prefer to make informed decisions, and what better way to learn about a product than through informative content and reviews?

In association with leading research firms and industry associations, the Online Marketing Institute has developed practical Content Marketing training and professional guidance on how to leverage your company’s marketing, sales, and social content to engage consumers and improve ROI.

Certification Benefits:

  • Develop a strong understanding of content marketing, including tools and strategies to reach marketing and revenue goals.
  • Apply proven tracking methods to measure and build out effect content marketing strategies and calendars.
  • Receive content marketing credentials and valuable skills in less time and money than a degree would require.
  • Be recognized for your content marketing expertise and commitment to evolving your skill set.

What You’ll Learn:

  • Understand what content marketing is and what it isn’t as well as its history and role in the marketing mix.
  • Use content marketing to drive other important marketing channels, such as search engine optimization, social media, and lead generation.
  • Build out strong marketing and content calendars that align with marketing and outreach goals.
  • Create a strong foundational strategy for all your content marketing efforts as well as how to integrate content across various channels.
  • View examples and relevant case studies to see how various organizations implemented a strategy and measured success.
  • Optimize your content so that is it both easy to find, remarkable, and that caters to both potential and existing customers.
  • Develop management and integration methods to ensure quality content at the right frequency for your audience.
  • Track and measure the success of your content via various tools and metrics.
  • Interpret data collected to make viable business decisions based on content and distribution channel success.
  • Manage the process of creating and distributing content and determine whether in sourcing or outsourcing is the right direction for your company.


The regular cost of this certification is 859.00.
Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Upon completion, OMI will send you a digital certificate via email. In addition, for certifications that are part of the Influential Marketer Learning Series, you will also receive a certificate and personalized gift by mail. See the end of the program for details on how to request your gift and certificate by mail.
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
At this time, most course content and other reference materials are not offered directly – however the Influential Marketer Learning Series includes a series of templates and guides which WILL be available for students to download and use. The certification includes details on where to access these bonus materials and how to download.
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information. In addition, every course in the Influential Marketer Learning Series is updated annually to ensure relevance and the most updated insights are included.
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.

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