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Rating
4.5
Level
Basic
Type
Research and Planning
Duration
52 min
Topic

Content Marketing Foundations

Content Marketing Definitions: Why Content Marketing?- Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more of your budget on this bedrock of the digital marketing mix.

If you think that content marketing is simply creating content that drives traffic to your site, think again. Learn what it means to succeed with content on the digital platform.

You Will Learn

  • The fundamentals of content marketing
  • Why you should implement a content marketing strategy
  • How to conduct content marketing research
  • 8 Steps to create your own content marketing plan 

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco