BtoB Digital

 
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  • Social Media Marketing, BtoB Digital
    There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media...
    36 min  •  Intermediate  •  Optimization
    5
  • Content Marketing, BtoB Digital
    Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how...
    19 min  •  Basic  •  How To
    5
  • Social Media Marketing, BtoB Digital
    According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million...
    26 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, BtoB Digital
    In this class, you will learn the most efficient social media tactics to increase your online presence and simultaneously drive response from your target demographics....
    25 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, Search Engine Marketing, BtoB Digital
    Social media search marketing classes provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+, LinkedIn, as...
    46 min  •  Basic  •  Optimization
    5
  • BtoB Digital, Integrated & Digital Marketing
    The popularity of agile marketing is growing quickly, and it is now becoming a critical component of a successful integrated marketing program. In this class,...
    39 min  •  Basic  •  How To
    5
  • Social Media Marketing, BtoB Digital
    Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power...
    23 min  •  Basic  •  Essentials
    5
  • Content Marketing, BtoB Digital
    Social media blogging classes provide online marketers with information on how to better reach identify and reach their target audiences in order to drive traffic...
    37 min  •  Intermediate  •  Optimization
    5
  • Marketing Automation, BtoB Digital
    Establish a successful lead management process by considering the key factors explained in this class.
    32 min  •  Intermediate  •  How To
    5
  • Content Marketing, BtoB Digital, Integrated & Digital Marketing
    If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other...
    18 min  •  Intermediate  •  Essentials
    5
  • Content Marketing, BtoB Digital
    85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to...
    36 min  •  Intermediate  •  How To
    5
  • Email Marketing, BtoB Digital
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Basic  •  How To
    5
  • Content Marketing, BtoB Digital
    For companies both large and small, driving demand, creating more content, and building brand awareness are constant challenges. For years, companies have combatted this challenge...
    31 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, Mobile Marketing, BtoB Digital
    Many people understand that social media and mobile marketing are two of the most powerful tools in the current marketing landscape, but what they don't...
    36 min  •  Intermediate  •  How To
    5
  • Web Analytics & Testing, BtoB Digital
    Having a dedicated landing page for your PPC prospects is the key to converting them into leads. This lesson will provide an overview of the...
    38 min  •  Intermediate  •  Optimization
    5
  • Digital Advertising & Affiliates, BtoB Digital
    The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.

    By utilizing the Google...
    42 min  •  Intermediate  •  How To
    5
  • BtoB Digital
    B2B website design involves content, design, and a well-developed strategy. What’s right? What’s wrong? What works? What doesn’t? After watching this class, you’ll...
    49 min  •  Basic  •  Optimization
    4.5
  • Social Media Marketing, BtoB Digital
    Social media marketing classes show how social platforms such as Pinterest can drive referral traffic and generate brand awareness through growing a community on...
    15 min  •  Basic  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    Lead scoring is intrinsic to most marketing automation software tools and is the icing on the cake for data-driven communications. Implementing an effective lead scoring...
    28 min  •  Intermediate  •  Optimization
    4.5
  • Digital Advertising & Affiliates, BtoB Digital
    While marketers know that they need to understand their buyers and most have heard about buyer personas, many are confused about how to approach this...
    43 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, BtoB Digital
    Facebook marketing experts understand the importance of launching targeted customer to customer marketing campaigns that connect with and cultivate brand advocates. In this Facebook marketing...
    54 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates, BtoB Digital
    Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help...
    43 min  •  Advanced  •  Essentials
    4.5
  • Social Media Marketing, BtoB Digital
    This social CRM marketing class shows you social CRM tools that let businesses see a more complete view of their customers, in part by analyzing...
    27 min  •  Intermediate  •  Strategy & Planning
    4.5
  • Web Analytics & Testing, BtoB Digital, New Releases
    By predicting when leads are ready to buy, you can leverage that information to deliver the most relevant and effective marketing, alert sales of leads...
    29 min  •  Advanced  •  Optimization
    4.5
  • Digital Advertising & Affiliates, BtoB Digital
    Today’s B2B marketing landscape has changed. "Buyer 2.0 is" more sophisticated than ever and has the ability to get more information on their own to...
    32 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, BtoB Digital
    The social media sales tips included in this social media sales class, Buying Signals: The Key to Social Media Sales, taught by expert instructor Abby...
    33 min  •  Basic  •  Strategy & Planning
    4.5
  • BtoB Digital, Integrated & Digital Marketing
    Even with a great offer, list, and creative approach, your marketing messages may be ignored. Why? Social scientists have proven that people are hard-wired to...
    39 min  •  Advanced  •  Optimization
    4.5
  • Marketing Automation, BtoB Digital
    Today’s B2B buyers complete more than 50% of their buying processes without ever speaking with an actual person. Demand Generation strategy is about effectively...
    23 min  •  Intermediate  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    Learn what you need to know to plan and implement a successful marketing automation program. Get expert advice to build your case, select the right...
    30 min  •  Intermediate  •  Optimization
    4.5
  • BtoB Digital, Integrated & Digital Marketing
    Leading organizations like Zipcar, Autodesk, GE, and Columbia Sportswear are changing themselves and their markets by changing how they value and connect with customers—and your...
    25 min  •  Basic  •  Strategy & Planning
    4.5
  • Social Media Marketing, Content Marketing, BtoB Digital
    B2B social media marketing classes demonstrate how B2B digital marketers can more effectively deliver their brand message and tell their brand’s story with the help...
    42 min  •  Basic  •  How To
    4.5
  • Content Marketing, BtoB Digital
    Does your content marketing program subscribe to the belief of “write and they will come?” Often times the last mile of content marketing—content distribution—is forgotten...
    37 min  •  Basic  •  Strategy & Planning
    4.5
  • Content Marketing, BtoB Digital
    Get a comprehensive overview of effective content marketing strategies. First, you'll learn how to separate out target personas for your content marketing efforts. Then, you’ll...
    33 min  •  Basic  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of...
    49 min  •  Basic  •  How To
    4.5
  • Social Media Marketing, BtoB Digital
    The biggest challenge with social media isn’t growing a network, it’s identifying the return on investment. Unlike traditional quantifiable values, like sales volume, new customers...
    25 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, BtoB Digital
    According to the Google Mobile Movement study, 88 percent of visitors coming from mobile searches take action within 24 hours, such as making a purchase,...
    23 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, BtoB Digital
    Understanding why social media users share certain content with their network is crucial for developing an effective content marketing strategy. Once marketers have a better...
    20 min  •  Intermediate  •  How To
    4
  • Marketing Automation, BtoB Digital
    The perfect inbound marketing strategy begins with crafting a story idea that will benefit your audience. In this class, you will learn how PR initiates...
    23 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, BtoB Digital
    Social media marketing strategy classes that include holistic LinkedIn integration can help B2B businesses achieve long-term, sustainable results. A comprehensive LinkedIn marketing strategy requires ongoing...
    50 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Content Marketing, BtoB Digital
    Video offers customers a different platform to engage and learn about your brand. This B2B social media marketing class shows marketers how to create, implement,...
    23 min  •  Basic  •  Strategy & Planning
    4
  • Content Marketing, BtoB Digital
    The 2013 Hubspot ROI report found that blogging has now replaced SEO as the number one method for increasing traffic.

    Sounds nice, right? Next step,...
    30 min  •  Basic  •  How To
    4
  • Content Marketing, BtoB Digital
    How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your...
    35 min  •  Basic  •  Strategy & Planning
    4
  • Content Marketing, BtoB Digital
    Marketing is facing a crisis. In the past decade, we have evolved our data systems to understand our consumers and prospects from every angle &...
    39 min  •  Intermediate  •  How To
    4
  • Marketing Automation, Content Marketing, BtoB Digital
    While content marketing may seem like a challenging undertaking, with the right plan and team in place, your efforts are sure to pay off. Watch...
    31 min  •  Basic  •  How To
    4
  • Marketing Automation, BtoB Digital
    Multiple studies have shown that one of the largest revenue obstacles to marketing and sales is the lack of a defined lead management process. Organizations...
    30 min  •  Intermediate  •  How To
    4
  • Mobile Marketing, Search Engine Marketing, BtoB Digital
    Mobile marketing spending has increased 80% in the last year alone. By 2017, its slated to be 50% of overall search marketing spending. With the...
    26 min  •  Intermediate  •  Strategy & Planning
    4
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    Very few PPC managers have enough time/bandwidth to take advantage of the growing number of features in Google AdWords and BingAds. Watch now to discover...
    19 min  •  Intermediate  •  How To
    4
  • Content Marketing, BtoB Digital
    Technology companies are known for being on the cutting edge and for driving innovation. However, much of their content reads like boring technical manuals and...
    25 min  •  Intermediate  •  Optimization
    4
  • Content Marketing, BtoB Digital
    Content marketing continues to be an integral part of B2B and B2C strategies alike. 91% of B2B marketers use content marketing and 86% of B2C...
    17 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, Content Marketing, BtoB Digital
    Social media marketers who use WordPress can improve their social media efforts with the WordPress platform by using popular social media plugins, as well as...
    36 min  •  Intermediate  •  Essentials
    4
  • Social Media Marketing, Web Analytics & Testing, BtoB Digital
    Social media classes that focus on measuring social media metrics enable businesses to effectively measure the results of their social media campaigns, and then leverage...
    31 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing, BtoB Digital
    With unique issues at the enterprise level, planning your SEO strategy can be a challenge. Take some advice from the experts and learn how SAP...
    30 min  •  Advanced  •  Strategy & Planning
    4
  • Content Marketing, BtoB Digital
    For content marketing to be effective, you must understand the entire lifecycle and plan each component, step by step. From setting goals and strategizing to...
    29 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, BtoB Digital
    Facebook marketing classes at OMI teach the most effective Facebook marketing techniques that have been proven to increase the number of fans, engage fans more,...
    40 min  •  Intermediate  •  Essentials
    4
  • Content Marketing, BtoB Digital
    Learn how to attract and maintain customers with valuable and relevant content that ultimately drives the most ideal and intended behavior.
    29 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Marketing Automation, BtoB Digital
    Social demand generation enables businesses to use the social web to engage customers in real-time at any point in the buying cycle, as well as...
    28 min  •  Advanced  •  Optimization
    4
  • Web Analytics & Testing, BtoB Digital
    Some marketing questions require robust analytics. For example, understanding what mix of channels are driving sales for a particular product or in a particular customer...
    27 min  •  Intermediate  •  How To
    3.5
  • Social Media Marketing, BtoB Digital
    Social media marketing classes show online marketers how to harness the power of social media marketing and develop a social media competitive strategy for the...
    59 min  •  Basic  •  Strategy & Planning
    3.5
  • Social Media Marketing, BtoB Digital
    This B2B social media marketing class shows brand marketers how to develop effective business to business marketing strategies through the effective use of social media...
    44 min  •  Intermediate  •  Strategy & Planning
    3.5
  • Social Media Marketing, BtoB Digital
    B2B social media marketing classes can help new and successful B2B (business-to-business) marketers learn how to use B2B social media to gain prospects and convert...
    27 min  •  Intermediate  •  How To
    3.5
  • Social Media Marketing, BtoB Digital
    According to a study by BzzAgent, brand advocates are 83 percent more likely to share information about products with others. Moreover, brand advocates are also...
    18 min  •  Basic  •  How To
    3.5
  • Email Marketing, BtoB Digital
    Email marketing continues to be one of the most effective means for
    B2B companies to generate leads. Although twenty years old, email
    marketing continues to evolve and...
    18 min  •  Basic  •  How To
    3.5
  • Social Media Marketing, Content Marketing, BtoB Digital
    This social media blogging class explains how having a thought leadership hub can be an improvement over the corporate or business blog, allowing you to...
    34 min  •  Basic  •  How To
    3.5
  • Content Marketing, BtoB Digital
    Whether writing for a website, social media, or any other digital marketing platform, it is important to know that content is king; people want valuable...
    23 min  •  Intermediate  •  Essentials
    3

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant