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All BtoB Digital Classes

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  • Social Media Marketing, BtoB Digital
    Facebook marketing classes at OMI teach the most effective Facebook marketing techniques that have been proven to increase the number of fans, engage fans more, and increase the reach of your Facebook social media presence. Growing your fan base is a vital part of any Facebook strategy or social media strategy because it allows for you to listen to...
    40 min  •  Intermediate  •  Essentials
    4
  • BtoB Digital
    Even with a great offer, list, and creative approach, your marketing messages may be ignored. Why? Social scientists have proven that people are hard-wired to behave in certain ways. In fact, they’ve identified numerous automatic responses we all have referred to as decision-making shortcuts. But what’s great for marketers is that science has also shown these automatic responses can be...
    39 min  •  Advanced  •  Optimization
    4.5
  • Social Media Marketing, BtoB Digital
    This B2B social media marketing class shows brand marketers how to develop effective business to business marketing strategies through the effective use of social media channels. In order to effectively execute social media campaigns and communications, businesses need to align their internal team with the goals of the B2B social media strategy. B2B social marketing often includes defining your...
    44 min  •  Intermediate  •  Research and Planning
    3.5
  • Social Media Marketing, BtoB Digital
    This B2B social media marketing class, B2B Social Media Trends, Best Practices, and Real-World Use Cases, taught by a team of experienced instructors – Michael Procopio, Natascha Thomson, and Peter Spielvogel – provides the research and analysis to give you the tools you need to produce B2B social media results. Proven B2B social media marketing techniques can take your...
    41 min  •  Intermediate  •  Optimization
    3.5
  • Content Marketing, BtoB Digital, New Releases
    Technology companies are known for being on the cutting edge and for driving innovation. However, much of their content reads like boring technical manuals and fails to engage customers. This can be a huge problem if you are in the 71% of B2B technology marketers who use content to generate leads. This class will show B2B technology marketers how to...
    25 min  •  Intermediate  •  Optimization
    4
  • Content Marketing, BtoB Digital
    85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to research products and services. It’s more important than ever to refine your video strategy to adjust to changing technology and available marketing techniques.

    Find out how Cisco uses video online to reach their target audiences throughout...
    36 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, BtoB Digital
    B2B social media marketing classes demonstrate how B2B digital marketers can more effectively deliver their brand message and tell their brand’s story with the help of visual tools through social media platforms. By quickly allowing your target audience to see and understand your brand message, visual story telling improves customer engagement. Studies have shown that 90% of information processed by...
    42 min  •  Basic  •  How To
    4.5
  • BtoB Digital
    B2B website design involves content, design, and a well-developed strategy. What’s right? What’s wrong? What works? What doesn’t? After watching this class, you’ll know how to identify problems and implement solutions.
    49 min  •  Basic  •  Optimization
    4.5
  • Social Media Marketing, Content Marketing, BtoB Digital
    Video offers customers a different platform to engage and learn about your brand. This B2B social media marketing class shows marketers how to create, implement, and launch videos that drive B2B engagement. Successful B2B video marketing strategies often include; calls to action on YouTube, engaged informative video content, and fully optimized video pages. Optimized video content on various platforms like...
    23 min  •  Basic  •  Research and Planning
    4
  • Social Media Marketing, BtoB Digital
    This social media blogging class explains how having a thought leadership hub can be an improvement over the corporate or business blog, allowing you to host and participate in the daily conversations with customers that occur on the social web. Thought leadership hubs are different from company blogs in that they are better suited to impact how customers feel about...
    34 min  •  Basic  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    You’ve gathered the data. Now what? Many simply report the data, but the best marketers analyze the data and make specific recommendations. This class will help put you among the best.
    44 min  •  Intermediate  •  Optimization
    4
  • Marketing Automation, BtoB Digital
    Today’s B2B buyers complete more than 50% of their buying processes without ever speaking with an actual person. Demand Generation strategy is about effectively engaging with those buyers throughout the buying process. In this lesson, you’ll learn the keys to developing such a strategy, including developing buyer personas, mapping certain content to stages of the buying process,...
    30 min  •  Intermediate  •  How To
    4.5
  • Marketing Automation, Content Marketing, BtoB Digital
    Learn how to attract and maintain customers with valuable and relevant content that ultimately drives the most ideal and intended behavior.
    29 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, BtoB Digital
    The social media sales tips included in this social media sales class, Buying Signals: The Key to Social Media Sales, taught by expert instructor Abby Hammer, will give you the information you need to start identifying buying signals through social media and responding to your customers. Capturing customer buying signals through social media and understanding who is ready to...
    33 min  •  Basic  •  How To
    4.5
  • Content Marketing, BtoB Digital
    For content marketing to be effective, you must understand the entire lifecycle and plan each component, step by step. From setting goals and strategizing to publishing and measuring and more, each factor plays a pivotal role on the overall plan. If just one piece is missing, your content marketing efforts may fail and your efforts will be wasted.

    Watch now to...
    29 min  •  Basic  •  Essentials
    4
  • Content Marketing, BtoB Digital, New Releases
    Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.
    19 min  •  Basic  •  How To
    5
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.

    By utilizing the Google Display Network, advertisers can target their ads to web content that is relevant to their B2B audience. Everyday business-focused individuals read a ton of content related to their jobs, their career development, industry associations, and...
    42 min  •  Intermediate  •  How To
    5
  • Marketing Automation, Content Marketing, BtoB Digital
    While content marketing may seem like a challenging undertaking, with the right plan and team in place, your efforts are sure to pay off. Watch now to see how you can create engaging content that converts with less time and resources than you ever thought possible.
    31 min  •  Basic  •  How To
    4
  • Marketing Automation, BtoB Digital
    Using marketing automation, marketing is now making a measurable impact on revenue. This class presents funnel management for marketing, how marketing impacts the sales process, metrics that matter, and sample reports of how all of this is tracked and measured.
    28 min  •  Intermediate  •  How To
    4
  • Content Marketing, BtoB Digital
    Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they're missing out on opportunities to get more leads and sales from their online channels.

    Watch now to learn how to create a plan and roadmap to take your organization to the next level.
    51 min  •  Basic  •  How To
    4
  • Search Engine Marketing, BtoB Digital
    With unique issues at the enterprise level, planning your SEO strategy can be a challenge. Take some advice from the experts and learn how SAP prioritized their enterprise SEO priorities in this class!
    30 min  •  Advanced  •  Research and Planning
    4
  • Social Media Marketing, BtoB Digital, New Releases
    According to a study by BzzAgent, brand advocates are 83 percent more likely to share information about products with others. Moreover, brand advocates are also twice as likely to be driven by the need to contribute to the pool of information online. Since the birth of social media, brands have been searching for an effective way to leverage the power...
    18 min  •  Basic  •  How To
    3.5
  • Social Media Marketing, BtoB Digital
    Social media marketing strategy classes that include holistic LinkedIn integration can help B2B businesses achieve long-term, sustainable results. A comprehensive LinkedIn marketing strategy requires ongoing management, monitoring, analysis as well as informed strategic adjustments. Through optimizing their LinkedIn company page, launching LinkedIn groups, creating extensive employee networks and building targeted ad campaigns businesses can reach hundreds of thousands of potential...
    50 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, BtoB Digital
    Social media marketing classes show how social platforms such as Pinterest can drive referral traffic and generate brand awareness through growing a community on Pinterest. By following Pinterest marketing best practices, brand marketers can create pins that their audience will love and share with other users. Pinterest techniques such as adding pins, creating boards and building pin-able content can...
    15 min  •  Basic  •  How To
    4.5
  • Search Engine Marketing, BtoB Digital
    Search engine marketing is among the fastest and most scalable lead generation venues for B2B marketers. Yet in spite of this, billions of dollars are still wasted and opportunities missed.

    This tutorial reveals key findings from research based on the audi of approximately $1.5 billion dollars of paid search spend (thousands of accounts across B2B verticals, including finance, education, internet &...
    58 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    Very few PPC managers have enough time/bandwidth to take advantage of the growing number of features in Google AdWords and BingAds. Watch now to discover how the most successful PPC marketers prioritize the efforts. See which tactics and features are mission-critical, and which ones you can bump to the bottom of your to-do list.
    19 min  •  Intermediate  •  How To
    4
  • Content Marketing, BtoB Digital
    Get a comprehensive overview of effective content marketing strategies. First, you'll learn how to separate out target personas for your content marketing efforts. Then, you’ll see how to map your content to those personas, using the buying cycle and/or the sales funnel to complete the map. Finally, you'll walk through the entire process, step-by-step, and discover how this will affect...
    33 min  •  Basic  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead nurturing enters the picture. By implementing a lead nurturing campaign it is possible to identify the leads that are ready for sales to contact, and the...
    49 min  •  Basic  •  How To
    4.5
  • Email Marketing, BtoB Digital
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Basic  •  How To
    5
  • Digital Advertising & Affiliates, BtoB Digital
    Today’s B2B marketing landscape has changed. "Buyer 2.0 is" more sophisticated than ever and has the ability to get more information on their own to better arm themselves with product and vendor information before they need to engage with sellers directly. Therefore, today’s marketer must act strategically and speak to the buyer in a way that addresses their pain points,...
    32 min  •  Intermediate  •  How To
    4.5
  • Content Marketing, BtoB Digital
    Leading organizations like Zipcar, Autodesk, GE, and Columbia Sportswear are changing themselves and their markets by changing how they value and connect with customers—and your company can, too.

    See a framework that helps to drive meaningful change and bottom-line results for these businesses, and get expert insights on how you can achieve similar results not by some promising new silver...
    25 min  •  Basic  •  Research and Planning
    4.5
  • Content Marketing, BtoB Digital, New Releases
    For companies both large and small, driving demand, creating more content, and building brand awareness are constant challenges. For years, companies have combatted this challenge through utilizing influencer marketing, engaging with the people and groups that their audience looks to for information. It is critical to build successful relationships with these key influencers, as they will become essential to your...
    31 min  •  Intermediate  •  How To
    5
  • Content Marketing, BtoB Digital
    Does your content marketing program subscribe to the belief of “write and they will come?” Often times the last mile of content marketing—content distribution—is forgotten or perceived to be too time consuming or not scalable. However, people don’t find content by mistake, or by accident. We need to deliver it to them. The problem is content sharing is messy.

    There...
    37 min  •  Basic  •  Research and Planning
    4.5
  • BtoB Digital, New Releases
    The popularity of agile marketing is growing quickly, and it is now becoming a critical component of a successful integrated marketing program. In this class, you will learn how companies are adapting to agile marketing techniques and ways that these practices can help you to improve the performance of your own integrated marketing approach.
    39 min  •  Basic  •  How To
    5
  • Social Media Marketing, BtoB Digital, New Releases
    Understanding why social media users share certain content with their network is crucial for developing an effective content marketing strategy. Once marketers have a better understanding of different social media personality types, they are able to develop a better relationship between their brand and their customers. In this class, you will learn how to approach different social media personality types...
    20 min  •  Intermediate  •  How To
    4
  • Content Marketing, BtoB Digital
    Content marketing continues to be an integral part of B2B and B2C strategies alike. 91% of B2B marketers use content marketing and 86% of B2C marketers use content marketing. Each are employing over 10 tactics. It’s no surprise that we are tasked to create more views, more shares, more engagement, more content.

    More and more organizations are looking to build...
    17 min  •  Basic  •  Essentials
    4
  • Web Analytics & Testing, BtoB Digital
    Ask any marketing executive the importance the web plays in marketing their message, and you will be hard pressed to get any answer other than “critical!”. Ask these same executives the specific results each of the marketing activities have in achieving their goals, and the responses may not be as definitive.

    So why is this a problem?

    With most marketing budgets...
    47 min  •  Basic  •  How To
    4.5
  • Social Media Marketing, Search Engine Marketing, BtoB Digital
    Social media search marketing classes provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+, LinkedIn, as well as YouTube to increase visibility in search engine results and enhance brand awareness. Through using effective keywords, social media marketers can optimize their social networks to show better in the search engine results...
    46 min  •  Basic  •  Optimization
    5
  • Social Media Marketing, BtoB Digital
    B2B social media marketing classes can help new and successful B2B (business-to-business) marketers learn how to use B2B social media to gain prospects and convert leads, build brand awareness, and support the corporate reputation. Smart social media techniques can help facilitate the complex B2B buying cycle through building a relationship between the business and the buyer. Furthermore, B2B social media...
    27 min  •  Intermediate  •  How To
    3.5
  • Marketing Automation, BtoB Digital
    Establish a successful lead management process by considering the key factors explained in this class.
    32 min  •  Intermediate  •  How To
    5
  • Digital Advertising & Affiliates, BtoB Digital
    While marketers know that they need to understand their buyers and most have heard about buyer personas, many are confused about how to approach this initiative. The guidance about what’s included in actionable buyer personas and where to begin or how to build them is often misleading or simply missing.

    In just 40 minutes, discover a practical way to get to...
    43 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, BtoB Digital, New Releases
    According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of top brands already have a Pinterest page. Whether you are B2B or B2C, Pinterest can help you grow your business. You will be introduced to 12 Pinterest tactics...
    26 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, Content Marketing, BtoB Digital
    Social media marketers who use WordPress can improve their social media efforts with the WordPress platform by using popular social media plugins, as well as track significant social media metrics by measuring the ROI of their social media campaigns. WordPress social media plugins can affect how well social media is integrated in a website, which plays a big part in...
    36 min  •  Intermediate  •  Essentials
    4
  • Social Media Marketing, BtoB Digital
    Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual content, marketers can enhance their brand’s presence on Instagram by setting up a schedule for regular content sharing. Social media marketing results show that effective use of visual content such as photos, images,...
    23 min  •  Basic  •  Essentials
    5
  • Marketing Automation, BtoB Digital, New Releases
    The perfect inbound marketing strategy begins with crafting a story idea that will benefit your audience. In this class, you will learn how PR initiates a streamlined and integrated strategy for marketing success. This class will discuss how to craft PR story ideas to use as bait for pulling leads through your marketing funnel. Learn how putting PR in front...
    23 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Mobile Marketing, BtoB Digital
    Many people understand that social media and mobile marketing are two of the most powerful tools in the current marketing landscape, but what they don't know is how to combine the two to create an integrated social and mobile campaign. This class takes you on an engaging and enlightening journey into the world of integrated social and mobile marketing.
    36 min  •  Intermediate  •  How To
    5
  • Email Marketing, BtoB Digital
    Email marketing continues to be one of the most effective means for
    B2B companies to generate leads. Although twenty years old, email
    marketing continues to evolve and mature, allowing companies to
    deliver effective marketing messages that acquire customers, increase
    brand awareness & engagement, initiate transactions, encourage loyalty
    and generate leads.

    Paired with user behavioral intent data, such as content downloads,
    clicks and response to email, marketers now...
    18 min  •  Basic  •  How To
    3.5
  • Content Marketing, BtoB Digital, New Releases
    Whether writing for a website, social media, or any other digital marketing platform, it is important to know that content is king; people want valuable content to enrich their experience with your brand. The purpose of content marketing is to attract and retain customers by consistently creating relevant, valuable content to enhance the consumer experience. It is an ongoing process...
    23 min  •  Intermediate  •  Essentials
    3
  • Search Engine Marketing, BtoB Digital, New Releases
    According to the Google Mobile Movement study, 88 percent of visitors coming from mobile searches take action within 24 hours, such as making a purchase, visiting the business or visiting the company’s website. Another Google study found that 57 percent of users will not recommend a business with a poorly designed mobile site. Now, more than ever, marketers must develop...
    23 min  •  Basic  •  Essentials
    4
  • Web Analytics & Testing, BtoB Digital
    Having a dedicated landing page for your PPC prospects is the key to converting them into leads. This lesson will provide an overview of the all-important landing page, as well as landing page optimization tactics to create consistency and a direct path to purchase in the B2B market. For you, that means optimizing that path.
    38 min  •  Intermediate  •  Optimization
    5
  • Marketing Automation, BtoB Digital, New Releases
    Lead scoring is intrinsic to most marketing automation software tools and is the icing on the cake for data-driven communications. Implementing an effective lead scoring program can help you see which leads are most active and, more importantly, which of them are ready for a sale. Lead scoring enables us to quantify where our target audience is in the buying...
    28 min  •  Intermediate  •  Optimization
    4.5
  • Content Marketing, BtoB Digital
    Social media blogging classes provide online marketers with information on how to better reach identify and reach their target audiences in order to drive traffic and increase sales. Through using proven blogging techniques, you can develop engaging content that members of your audience want to share. For example, many successful bloggers will use blogging best practices that focus...
    37 min  •  Intermediate  •  Optimization
    4.5
  • Marketing Automation, BtoB Digital
    Multiple studies have shown that one of the largest revenue obstacles to marketing and sales is the lack of a defined lead management process. Organizations that are looking to maximize their demand generation efforts to ensure there is a defined process on how to manage their prospective buyer relationships.

    Much has been written about lead management in terms of technology...
    30 min  •  Intermediate  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    Learn what you need to know to plan and implement a successful marketing automation program. Get expert advice to build your case, select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy. Get on the path to more revenue today.
    30 min  •  Intermediate  •  Optimization
    4.5
  • Content Marketing, BtoB Digital
    Do you want to reach the most influential American generation? Then it’s time to get into the heads of Millennials. With 80 million in their ranks, Millennials (a.k.a. Generation Y) are unlike other generations. They’ve grown up in a digital world, constantly connected to friends and family. They prize transparency and authenticity, but when it comes to brand loyalty, don’t...
    19 min  •  Basic  •  Research and Planning
    4
  • Mobile Marketing, Search Engine Marketing, BtoB Digital
    Mobile marketing spending has increased 80% in the last year alone. By 2017, its slated to be 50% of overall search marketing spending. With the growing adoption of smartphones, mobile marketing has become another powerful channel that marketers need to adopt has part of their integrated digital marketing strategy.
    26 min  •  Intermediate  •  Research and Planning
    4
  • Mobile Marketing, BtoB Digital, New Releases
    Mobile search is a critical component to marketing, but not all digital marketers approach it correctly. When approached correctly, marketers can enhance the customer experience and increase their website's click-through rate significantly. In this class, you will learn what small changes can be made to improve your mobile search approach to not only ensure a better return for the advertiser,...
    22 min  •  Intermediate  •  Optimization
    3
  • Social Media Marketing, BtoB Digital
    This social CRM marketing class shows you social CRM tools that let businesses see a more complete view of their customers, in part by analyzing audience behaviors within social media channels. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. Businesses are embracing...
    27 min  •  Intermediate  •  Research and Planning
    4.5
  • Social Media Marketing, Marketing Automation, BtoB Digital
    Social demand generation enables businesses to use the social web to engage customers in real-time at any point in the buying cycle, as well as to measure the effects of demand. Benefits to social demand generation include receiving more qualified leads and deeper engagement with those leads, as well as seeing higher data integrity. Social demand generation techniques can...
    28 min  •  Advanced  •  Optimization
    4
  • Social Media Marketing, BtoB Digital
    Social media marketing classes show online marketers how to harness the power of social media marketing and develop a social media competitive strategy for the upcoming year to find their audience, grow their business, and stay ahead of the competition. Finding the right audience for their brand and products allows today’s social media marketers to properly interact with their...
    59 min  •  Basic  •  Research and Planning
    3.5
  • Social Media Marketing, Web Analytics & Testing, BtoB Digital
    Social media classes that focus on measuring social media metrics enable businesses to effectively measure the results of their social media campaigns, and then leverage the information gained from these social metrics to better reach their leads and prospects. Businesses that can track and measure social media leads and purchases, as well as measure cost savings from their social media...
    31 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, BtoB Digital, New Releases
    In this class, you will learn the most efficient social media tactics to increase your online presence and simultaneously drive response from your target demographics. You will learn which social media tools to use to expand your audience, increase productivity and ultimately drive sales.
    25 min  •  Intermediate  •  How To
    5
  • Content Marketing, BtoB Digital
    Marketing is facing a crisis. In the past decade, we have evolved our data systems to understand our consumers and prospects from every angle & touch point. We have never had more efficient to effective distribution channels (search, email, social and mobile). Now we are faced with the last great challenge—we need content.

    Find out why content is the weak link...
    39 min  •  Intermediate  •  How To
    4
  • Content Marketing, BtoB Digital
    The 2013 Hubspot ROI report found that blogging has now replaced SEO as the number one method for increasing traffic.

    Sounds nice, right? Next step, start blogging. But, hold on, saying how great blogging is versus doing it successfully are two very different things. In this class, you will learn the importance of answering the vital question, why am I...
    30 min  •  Basic  •  How To
    4
  • Marketing Automation, BtoB Digital
    New to the world of Demand Generation? Interested in the possibilities of what marketing automation technology can do for you? This class provides a thorough framework to help you understand and move forward with a demand generation strategy.
    60 min  •  Basic  •  Research and Planning
    4
  • Social Media Marketing, BtoB Digital
    The biggest challenge with social media isn’t growing a network, it’s identifying the return on investment. Unlike traditional quantifiable values, like sales volume, new customers or direct inquiries, friends, followers and connections don’t convert with ease. Sure, we can see when we have more, but we don’t usually see how or when they will convert into revenue.

    Learn how you...
    25 min  •  Intermediate  •  Optimization
    4.5
  • Content Marketing, BtoB Digital
    How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your organization in this class.
    35 min  •  Basic  •  Research and Planning
    4
  • Social Media Marketing, BtoB Digital
    Facebook marketing experts understand the importance of launching targeted customer to customer marketing campaigns that connect with and cultivate brand advocates. In this Facebook marketing class, you can learn insider tricks about how to engage your Facebook fans to build brand awareness, how to cultivate brand loyalty and tips for increasing traffic. Facebook marketers frequently use Facebook posts emphasizing...
    54 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, BtoB Digital, New Releases
    There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media as primarily a media channel through which their brand can be marketed to audiences – a limited view on social business. At the other end of the spectrum are those led by top management to...
    36 min  •  Intermediate  •  Optimization
    5
  • Social Media Marketing, Digital Advertising & Affiliates, BtoB Digital
    Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across many social platforms. By integrating high quality social demographic data into their retargeting strategy, social media marketers can choose to send very specific messages to prospective customers, using tailored content to...
    43 min  •  Advanced  •  Optimization
    4.5
  • Web Analytics & Testing, BtoB Digital
    Successful marketers know conversion paths routinely span search, social and other channels. So how should marketers award each channel its fair share of credit for a conversion?

    To best optimize media buys based on a transaction or some other conversion event, advertisers must account for every step in the consumer’s path that led them to that conversion. Multi-touch attribution helps...
    18 min  •  Intermediate  •  Essentials
    4.5
  • Web Analytics & Testing, BtoB Digital
    Some marketing questions require robust analytics. For example, understanding what mix of channels are driving sales for a particular product or in a particular customer set or what sequence of channels is most effective. These types of questions often require large sets of data, or what is being referred to as Big Data.

    Study after study shows that marketers are struggling...
    27 min  •  Intermediate  •  How To
    4
  • Content Marketing, BtoB Digital
    If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

    Best-selling author Jay Baer outlines...
    18 min  •  Intermediate  •  Essentials
    5

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco