John BakerGlobal Vice President, Digital
Ask any marketing executive the importance the web plays in marketing their message, and you will be hard pressed to get any answer other than “critical!”. Ask these same executives the specific results each of the marketing activities have in achieving their goals, and the responses may not be as definitive. With most marketing budgets on the decline, it has never been more important to make the right decisions about which online channels to invest in. The creation of a digital measurement plan with Google Analytics is the first step to understand the effectiveness each channel has in achieving your online marketing goals.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.