Content Marketing

Learn how to create content that attracts visitors, engages customers and converts prospects.

OMI content marketing classes are great for both B2B and consumer-focused marketers who what to learn how to leverage a full arsenal of content marketing practices from blogging, hosting webinars and video production to podcasting and creating eBooks. Start learning best practices in content marketing and see your digital sales improve today.

 
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  • Content Marketing
    In this age of non-stop, multi-media, multi-platform communications, cutting through the clutter to get your message seen and remembered is a vital step toward engaging...
    43 min  •  Basic  •  Essentials
    5
  • Content Marketing, New Releases
    This class will start with a focus on building a great strategy. Beyond the obvious advice about setting the right goals, though, it will take...
    21 min  •  Intermediate  •  Essentials
    5
  • Content Marketing
    How can you engage the very top experts in your industry? In this class you will learn inside secrets and ideas to make your business...
    12 min  •  Intermediate  •  How To
    5
  • Content Marketing
    Digital marketers can create more captivating content through understanding content storytelling fundamentals. In this class, you will explore how to create more effective, compelling content...
    28 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, Content Marketing
    Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business...
    29 min  •  Intermediate  •  Strategy & Planning
    5
  • Content Marketing, BtoB Digital
    Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how...
    19 min  •  Basic  •  How To
    5
  • Content Marketing
    In order to successfully write effective content for the web, critical steps must be taken to plan and prepare for powerful pieces. In this class,...
    34 min  •  Intermediate  •  How To
    5
  • Content Marketing
    Take your news and turn it into visual news. It’s fact: 44% of consumers say they're more likely to engage with brands if they post...
    44 min  •  Basic  •  How To
    5
  • Search Engine Marketing, Content Marketing
    Most companies are great at telling their customers what they do. However, they often have trouble telling them why they do it, and how it...
    30 min  •  Intermediate  •  Strategy & Planning
    5
  • Content Marketing
    Remember when you had weeks—or even months—to plan, produce and perfect your videos, articles and brochures? If you ever had that luxury, those days are...
    37 min  •  Intermediate  •  How To
    5
  • Content Marketing, BtoB Digital
    Social media blogging classes provide online marketers with information on how to better reach identify and reach their target audiences in order to drive traffic...
    37 min  •  Intermediate  •  Optimization
    5
  • Email Marketing, Content Marketing
    Let's face it, most people aren't excited about reading the email they already get, much less signing up for more of it. That said, email...
    58 min  •  Intermediate  •  Optimization
    5
  • Content Marketing, BtoB Digital, Integrated & Digital Marketing
    If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other...
    18 min  •  Intermediate  •  Essentials
    5
  • Content Marketing, BtoB Digital
    85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to...
    36 min  •  Intermediate  •  How To
    5
  • Content Marketing, BtoB Digital
    For companies both large and small, driving demand, creating more content, and building brand awareness are constant challenges. For years, companies have combatted this challenge...
    31 min  •  Intermediate  •  How To
    5
  • Content Marketing
    The digital and social revolution over the past several years has familiarized marketers with the phrase “content is king.” The growth of online channels has...
    45 min  •  Intermediate  •  Essentials
    4.5
  • Social Media Marketing, Content Marketing
    What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us...
    38 min  •  Intermediate  •  Essentials
    4.5
  • Content Marketing
    Watch now to learn how to successfully implement and operate a content marketing program that generates traffic, leads, and more revenue.
    57 min  •  Intermediate  •  How To
    4.5
  • Content Marketing
    You can’t underestimate the importance of execution. Get the nitty-gritty details on what you need to do to make your content marketing program a...
    94 min  •  Intermediate  •  How To
    4.5
  • Content Marketing
    How do you know if your content is working? Understand the metrics you can use for tracking and how you can use this data to...
    47 min  •  Intermediate  •  How To
    4.5
  • Content Marketing
    Thanks to the growth of social media and web content, now, more than ever, your brand needs to incorporate content marketing. We constantly see great...
    26 min  •  Advanced  •  How To
    4.5
  • Social Media Marketing, Content Marketing, Integrated & Digital Marketing
    Social media marketing classes can show brand marketers how to effectively utilize brand advocates as part of their overall marketing strategy. Brand advocates are vital...
    44 min  •  Basic  •  Essentials
    4.5
  • Social Media Marketing, Content Marketing
    This social media marketing class explains how visual storytelling through social media is a powerful way of connecting with people online and generating great content...
    75 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Content Marketing
    While the right content is at the core of an effective social media strategy, capitalizing on the features of each social channel is critical for...
    18 min  •  Intermediate  •  How To
    4.5
  • Content Marketing
    Learn how to better optimize, publicize and socialize you press release.
    31 min  •  Basic  •  Essentials
    4.5
  • Content Marketing
    Are you a small business owner that has heard about content marketing, but not sure where to start? Have you attended webinar after webinar that...
    44 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Content Marketing, BtoB Digital
    B2B social media marketing classes demonstrate how B2B digital marketers can more effectively deliver their brand message and tell their brand’s story with the help...
    42 min  •  Basic  •  How To
    4.5
  • Content Marketing, BtoB Digital
    Does your content marketing program subscribe to the belief of “write and they will come?” Often times the last mile of content marketing—content distribution—is forgotten...
    37 min  •  Basic  •  Strategy & Planning
    4.5
  • Content Marketing, BtoB Digital
    Get a comprehensive overview of effective content marketing strategies. First, you'll learn how to separate out target personas for your content marketing efforts. Then, you’ll...
    33 min  •  Basic  •  How To
    4.5
  • Social Media Marketing, Content Marketing
    Are people talking about you? If not, you'll want to learn why some brands are loved and shared while others are forgotten about. This class...
    37 min  •  Intermediate  •  Optimization
    4.5
  • Marketing Automation, Content Marketing
    The truth is out now: content is essential. Businesses struggle to create enough content, without asking the truly important question of what kinds of content...
    44 min  •  Basic  •  How To
    4.5
  • Content Marketing
    This class covers the fundamentals to blogging success, including strategy, customer engagement, and integration with other channels.
    42 min  •  Intermediate  •  How To
    4
  • Content Marketing
    When approached correctly, content marketing can turn text, audio and video material into sales. In this class, you will learn how to create compelling content...
    22 min  •  Basic  •  How To
    4
  • Content Marketing
    User Generated Content is proven to increase SEO and Online Conversions. Learn what UGC is, how to harness its power and generate the right type...
    28 min  •  Intermediate  •  Essentials
    4
  • Content Marketing
    When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need...
    71 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing
    Knowing how to balance social media marketing strategies and content marketing techniques is crucial for supporting a comprehensive social media marketing plan. Experts in...
    45 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing, BtoB Digital
    Video offers customers a different platform to engage and learn about your brand. This B2B social media marketing class shows marketers how to create, implement,...
    23 min  •  Basic  •  Strategy & Planning
    4
  • Content Marketing, BtoB Digital
    The 2013 Hubspot ROI report found that blogging has now replaced SEO as the number one method for increasing traffic.

    Sounds nice, right? Next step,...
    30 min  •  Basic  •  How To
    4
  • Content Marketing, BtoB Digital
    How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your...
    35 min  •  Basic  •  Strategy & Planning
    4
  • Content Marketing, BtoB Digital
    Marketing is facing a crisis. In the past decade, we have evolved our data systems to understand our consumers and prospects from every angle &...
    39 min  •  Intermediate  •  How To
    4
  • Content Marketing
    Creating compelling content is the future of online marketing. Social media is grabbing all the headlines. Search gets more powerful every year. But how do...
    46 min  •  Intermediate  •  How To
    4
  • Marketing Automation, Content Marketing, BtoB Digital
    While content marketing may seem like a challenging undertaking, with the right plan and team in place, your efforts are sure to pay off. Watch...
    31 min  •  Basic  •  How To
    4
  • Content Marketing
    Content marketing must be consistent to be effective. Due to this, more and more businesses are adopting a publishing mindset, using editorial calendars to map...
    25 min  •  Basic  •  How To
    4
  • Content Marketing, BtoB Digital
    Technology companies are known for being on the cutting edge and for driving innovation. However, much of their content reads like boring technical manuals and...
    25 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, Content Marketing
    Marketers now understand that engaging with influencers is a key component of any content marketing strategy. Fortunately, identifying those influencers is becoming much easier thanks...
    27 min  •  Basic  •  Strategy & Planning
    4
  • Content Marketing, BtoB Digital
    Content marketing continues to be an integral part of B2B and B2C strategies alike. 91% of B2B marketers use content marketing and 86% of B2C...
    17 min  •  Basic  •  Essentials
    4
  • Content Marketing
    This class provides a thorough overview of the annual Content Marketing Institute's annual content marketing benchmarking study, including trends and best practices for this year...
    39 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing
    As personalization of content takes over the web, leveraging Google+ Marketing through Google+ marketing best practices becomes more and more crucial in developing your search...
    38 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing, BtoB Digital
    Social media marketers who use WordPress can improve their social media efforts with the WordPress platform by using popular social media plugins, as well as...
    36 min  •  Intermediate  •  Essentials
    4
  • Content Marketing, BtoB Digital
    For content marketing to be effective, you must understand the entire lifecycle and plan each component, step by step. From setting goals and strategizing to...
    29 min  •  Basic  •  Essentials
    4
  • Content Marketing, BtoB Digital
    Learn how to attract and maintain customers with valuable and relevant content that ultimately drives the most ideal and intended behavior.
    29 min  •  Intermediate  •  How To
    4
  • Content Marketing
    Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that...
    52 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing
    This social media marketing class focusing on brand storytelling shows you a powerful way of connecting with people to build brand awareness and cultivate brand...
    42 min  •  Intermediate  •  How To
    4
  • Content Marketing
    Everyone is publishing more and more, and with everything else B2B marketers have on their plate it can be hard to stay ahead of the...
    34 min  •  Advanced  •  Strategy & Planning
    3.5
  • Content Marketing
    Marketers need to be more and more creative when it comes to successful content marketing. According to Salesforce, interesting content is a top three reason...
    34 min  •  Intermediate  •  How To
    3.5
  • Content Marketing
    Content is king, but distribution is queen and she wears the pants. The Internet is becoming a very noisy place and everyday it becomes harder...
    33 min  •  Intermediate  •  Optimization
    3.5
  • Content Marketing, Integrated & Digital Marketing
    To build your successful digital marketing career, you must first define who you are. This class focuses on the topic of personal branding, namely defining...
    30 min  •  Basic  •  Essentials
    3.5
  • Content Marketing
    Once you have defined your personal brand, you must create the message that communicates who you are, in other words, produce content. This second class...
    30 min  •  Basic  •  Essentials
    3.5
  • Content Marketing
    Blogs, infographics, personas, white papers, key opinion leaders, influencers, Facebook Likes, podcasts, editorial calendars, Twitter. The list goes on and on. Getting a content marketing...
    33 min  •  Intermediate  •  How To
    3.5
  • Content Marketing
    After defining who you are and creating the messaging to support that, you are ready to communicate this message to your audience. This third class...
    30 min  •  Basic  •  Essentials
    3.5
  • Content Marketing
    Think you can't measure the ROI of your content marketing efforts? Think again. This class will reveal how to effectively predict, prove and measure the...
    48 min  •  Intermediate  •  How To
    3.5
  • Content Marketing
    Content marketing—the ability to curate or create and distribute information around a particular subject—has proven to be an effective way to attract an audience. It...
    28 min  •  Intermediate  •  How To
    3.5
  • Content Marketing
    Over the years the methods for strategic and effective inbound marketing were limited to optimizing the website for search engines, creating newsletters, white papers and...
    24 min  •  Basic  •  Essentials
    3.5
  • Content Marketing
    Watch now to see new and original research on how to optimize content marketing to acquire and retain SMBs.

    Based on a recent survey of...
    36 min  •  Intermediate  •  How To
    3.5
  • Social Media Marketing, Content Marketing
    Learn how to approach your blog with confidence with this fundamental class.
    55 min  •  Basic  •  Essentials
    3.5
  • Social Media Marketing, Content Marketing, BtoB Digital
    This social media blogging class explains how having a thought leadership hub can be an improvement over the corporate or business blog, allowing you to...
    34 min  •  Basic  •  How To
    3.5
  • Content Marketing, BtoB Digital
    Whether writing for a website, social media, or any other digital marketing platform, it is important to know that content is king; people want valuable...
    23 min  •  Intermediate  •  Essentials
    3

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant