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Content Marketing

Learn how to create content that attracts visitors, engages customers and converts prospects.

OMI content marketing classes are great for both B2B and consumer-focused marketers who what to learn how to leverage a full arsenal of content marketing practices from blogging, hosting webinars and video production to podcasting and creating eBooks. Start learning best practices in content marketing and see your digital sales improve today.

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All Content Marketing Classes

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  • Content Marketing
    Creating compelling content is the future of online marketing. Social media is grabbing all the headlines. Search gets more powerful every year. But how do they all play together? How do you increase your odds of being found both in search and social media?

    Leading businesses know that in addition to standard web pages describing products and services, one of the...
    46 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Content Marketing, BtoB Digital
    B2B social media marketing classes demonstrate how B2B digital marketers can more effectively deliver their brand message and tell their brand’s story with the help of visual tools through social media platforms. By quickly allowing your target audience to see and understand your brand message, visual story telling improves customer engagement. Studies have shown that 90% of information processed by...
    42 min  •  Basic  •  How To
    4.5
  • Content Marketing, BtoB Digital
    Technology companies are known for being on the cutting edge and for driving innovation. However, much of their content reads like boring technical manuals and fails to engage customers. This can be a huge problem if you are in the 71% of B2B technology marketers who use content to generate leads. This class will show B2B technology marketers how to...
    25 min  •  Intermediate  •  Optimization
    4
  • Content Marketing, BtoB Digital
    85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to research products and services. It’s more important than ever to refine your video strategy to adjust to changing technology and available marketing techniques.

    Find out how Cisco uses video online to reach their target audiences throughout...
    36 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, Content Marketing, BtoB Digital
    Video offers customers a different platform to engage and learn about your brand. This B2B social media marketing class shows marketers how to create, implement, and launch videos that drive B2B engagement. Successful B2B video marketing strategies often include; calls to action on YouTube, engaged informative video content, and fully optimized video pages. Optimized video content on various platforms like...
    23 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing
    Knowing how to balance social media marketing strategies and content marketing techniques is crucial for supporting a comprehensive social media marketing plan. Experts in social media marketing are practiced in developing a consistent brand voice throughout both of these marketing channels. By distributing cohesive brand messages in the same voice and through different social media channels, marketing professionals...
    45 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing, BtoB Digital
    This social media blogging class explains how having a thought leadership hub can be an improvement over the corporate or business blog, allowing you to host and participate in the daily conversations with customers that occur on the social web. Thought leadership hubs are different from company blogs in that they are better suited to impact how customers feel about...
    34 min  •  Basic  •  How To
    3.5
  • Content Marketing, BtoB Digital
    Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.
    19 min  •  Basic  •  How To
    5
  • Social Media Marketing, Content Marketing
    As personalization of content takes over the web, leveraging Google+ Marketing through Google+ marketing best practices becomes more and more crucial in developing your search engine marketing strategy to provide brand exposure. Influential social media marketers understand this relationship between social marketing, content development, and search marketing, and how to overcome the personalization filter. Overcoming this personalization filter...
    38 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing
    While the right content is at the core of an effective social media strategy, capitalizing on the features of each social channel is critical for engagement, community growth and ultimately, success. In this class, you will learn the unique challenges manufacturers face, and explore how viewer expectations change from one social platform to the next. This class includes a...
    18 min  •  Intermediate  •  How To
    4.5
  • Content Marketing, BtoB Digital
    Learn how to attract and maintain customers with valuable and relevant content that ultimately drives the most ideal and intended behavior.
    29 min  •  Intermediate  •  How To
    4
  • Content Marketing
    Blogs, infographics, personas, white papers, key opinion leaders, influencers, Facebook Likes, podcasts, editorial calendars, Twitter. The list goes on and on. Getting a content marketing strategy off the ground is no easy task. Being successful is even harder. Discover the simplified channel strategies real companies use to help drive sales, engagement, retention, leads and positive customer behavior.
    33 min  •  Intermediate  •  How To
    3.5
  • Content Marketing
    Over the years the methods for strategic and effective inbound marketing were limited to optimizing the website for search engines, creating newsletters, white papers and advertising online. Then the Web 2.0 revolution, along with changes to search engine algorithms, made content central to people reaching your website. Creating good content comes with a price, it's resource heavy and therefore costly....
    24 min  •  Basic  •  Essentials
    3.5
  • Content Marketing
    Everyone is publishing more and more, and with everything else B2B marketers have on their plate it can be hard to stay ahead of the game. Content curation is the answer. Learn the different sources and ways from which you can curate content to develop a B2B content marketing plan that will put you miles ahead of the competition!
    34 min  •  Advanced  •  Strategy & Planning
    3.5
  • Content Marketing
    Are you a small business owner that has heard about content marketing, but not sure where to start? Have you attended webinar after webinar that tells you what you need to do, but not how to do it?

    Watch now to discover the key elements of a successful content marketing strategy, including preparing your strategy, creating and mapping out a cost...
    44 min  •  Intermediate  •  How To
    4.5
  • Content Marketing
    You can’t underestimate the importance of execution. Get the nitty-gritty details on what you need to do to make your content marketing program a success.
    94 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Content Marketing
    Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business among prospects and clients, boost your SEO efforts and ultimately generate high-quality leads. In this class, you'll learn what constitutes effective content marketing, and how to amplify existing content with social media to maximize customer...
    29 min  •  Intermediate  •  Strategy & Planning
    5
  • Content Marketing
    Watch now to see new and original research on how to optimize content marketing to acquire and retain SMBs.

    Based on a recent survey of 300 SMBs, you'll see the tactics that work best to engage SMBs via content marketing, including the topics, formats, sources and platforms SMBs prefer. After watching, you'll have a strong understanding of the best ways...
    36 min  •  Intermediate  •  How To
    3.5
  • Content Marketing, BtoB Digital
    For content marketing to be effective, you must understand the entire lifecycle and plan each component, step by step. From setting goals and strategizing to publishing and measuring and more, each factor plays a pivotal role on the overall plan. If just one piece is missing, your content marketing efforts may fail and your efforts will be wasted.

    Watch now to...
    29 min  •  Basic  •  Essentials
    4
  • Content Marketing
    Digital marketers can create more captivating content through understanding content storytelling fundamentals. In this class, you will explore how to create more effective, compelling content through these guidelines. You will learn how to apply creative principles to tell stories with your content and engage your target audience.
    28 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, Content Marketing
    Learn how to approach your blog with confidence with this fundamental class.
    55 min  •  Basic  •  Essentials
    3.5
  • Content Marketing
    Marketers need to be more and more creative when it comes to successful content marketing. According to Salesforce, interesting content is a top three reason why people follow brands on social media. In addition, blogs give websites 434 percent more indexed pages than those without blogs. By focusing on engaging content that your target audience wants to read, you will...
    34 min  •  Intermediate  •  How To
    3.5
  • Marketing Automation, Content Marketing, BtoB Digital
    While content marketing may seem like a challenging undertaking, with the right plan and team in place, your efforts are sure to pay off. Watch now to see how you can create engaging content that converts with less time and resources than you ever thought possible.
    31 min  •  Basic  •  How To
    4
  • Content Marketing
    When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need to have a strategy in place before you build tactics. Learn how to build a foundation for your content marketing efforts.
    71 min  •  Basic  •  Strategy & Planning
    4
  • Email Marketing, Content Marketing
    Let's face it, most people aren't excited about reading the email they already get, much less signing up for more of it. That said, email still has an average ROI of $40 per dollar spent, so it can be your most powerful marketing channel—if you get certain things right. First and foremost: Your email content.

    Content is the lifeblood of every...
    58 min  •  Intermediate  •  Optimization
    5
  • Content Marketing
    Take your news and turn it into visual news. It’s fact: 44% of consumers say they're more likely to engage with brands if they post pictures than any other media. Learn how to use different social platforms to tell a story, and tips and tricks for easy visual reporting.
    44 min  •  Basic  •  How To
    5
  • Content Marketing
    This class covers the fundamentals to blogging success, including strategy, customer engagement, and integration with other channels.
    42 min  •  Intermediate  •  How To
    4
  • Content Marketing, BtoB Digital
    Social media blogging classes provide online marketers with information on how to better reach identify and reach their target audiences in order to drive traffic and increase sales. Through using proven blogging techniques, you can develop engaging content that members of your audience want to share. For example, many successful bloggers will use blogging best practices that focus...
    37 min  •  Intermediate  •  Optimization
    5
  • Content Marketing
    In order to successfully write effective content for the web, critical steps must be taken to plan and prepare for powerful pieces. In this class, you will not only learn these steps, but also discover a series of tips and tactics to inject excitement into your writing, engage your readers and compel them to take action. This class will give...
    34 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, Content Marketing
    Are people talking about you? If not, you'll want to learn why some brands are loved and shared while others are forgotten about. This class will teach the basics of what gets people talking and share case studies of some of the most talked about brands.
    37 min  •  Intermediate  •  Optimization
    4.5
  • Content Marketing, BtoB Digital
    Get a comprehensive overview of effective content marketing strategies. First, you'll learn how to separate out target personas for your content marketing efforts. Then, you’ll see how to map your content to those personas, using the buying cycle and/or the sales funnel to complete the map. Finally, you'll walk through the entire process, step-by-step, and discover how this will affect...
    33 min  •  Basic  •  How To
    4.5
  • Content Marketing
    Content is king, but distribution is queen and she wears the pants. The Internet is becoming a very noisy place and everyday it becomes harder for brands to get their content in front of the right audiences. This class will explain how brands can break through the noise and get their content in front of millions of eyeballs with a...
    33 min  •  Intermediate  •  Optimization
    3.5
  • Marketing Automation, Content Marketing
    The truth is out now: content is essential. Businesses struggle to create enough content, without asking the truly important question of what kinds of content to produce. Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell.

    Creating content that includes all of these components happens because it’s designed...
    46 min  •  Basic  •  How To
    4.5
  • Search Engine Marketing, Content Marketing
    Most companies are great at telling their customers what they do. However, they often have trouble telling them why they do it, and how it solves a customer's problem. This day in age, the availability of answers is greater than ever before, thanks to ever-changing mobile technology and social platforms. Companies now must evolve to learn how to use research...
    30 min  •  Intermediate  •  Strategy & Planning
    5
  • Content Marketing
    How can you engage the very top experts in your industry? In this class you will learn inside secrets and ideas to make your business stand out with video content.
    12 min  •  Intermediate  •  How To
    5
  • Content Marketing, BtoB Digital
    For companies both large and small, driving demand, creating more content, and building brand awareness are constant challenges. For years, companies have combatted this challenge through utilizing influencer marketing, engaging with the people and groups that their audience looks to for information. It is critical to build successful relationships with these key influencers, as they will become essential to your...
    31 min  •  Intermediate  •  How To
    5
  • Content Marketing
    Content marketing must be consistent to be effective. Due to this, more and more businesses are adopting a publishing mindset, using editorial calendars to map out content designed to educate, inform and impress prospective customers. It is imperative to bring the customer into this process, so that you are not creating content in a vacuum. When you start listening for...
    25 min  •  Basic  •  How To
    4
  • Content Marketing, BtoB Digital
    Does your content marketing program subscribe to the belief of “write and they will come?” Often times the last mile of content marketing—content distribution—is forgotten or perceived to be too time consuming or not scalable. However, people don’t find content by mistake, or by accident. We need to deliver it to them. The problem is content sharing is messy.

    There...
    37 min  •  Basic  •  Strategy & Planning
    4.5
  • Content Marketing, BtoB Digital
    Content marketing continues to be an integral part of B2B and B2C strategies alike. 91% of B2B marketers use content marketing and 86% of B2C marketers use content marketing. Each are employing over 10 tactics. It’s no surprise that we are tasked to create more views, more shares, more engagement, more content.

    More and more organizations are looking to build...
    17 min  •  Basic  •  Essentials
    4
  • Content Marketing
    Think you can't measure the ROI of your content marketing efforts? Think again. This class will reveal how to effectively predict, prove and measure the ROI of your content marketing efforts, and put the data you gather into action.
    48 min  •  Intermediate  •  How To
    3.5
  • Content Marketing
    When approached correctly, content marketing can turn text, audio and video material into sales. In this class, you will learn how to create compelling content packages in the role of a writer, editor, or manager. You will learn how to define a content strategy that will attract your intended audience and how to create an efficient editorial calendar. Finally, you...
    22 min  •  Basic  •  How To
    4
  • Social Media Marketing, Content Marketing, BtoB Digital
    Social media marketers who use WordPress can improve their social media efforts with the WordPress platform by using popular social media plugins, as well as track significant social media metrics by measuring the ROI of their social media campaigns. WordPress social media plugins can affect how well social media is integrated in a website, which plays a big part in...
    36 min  •  Intermediate  •  Essentials
    4
  • Content Marketing
    Watch now to learn how to successfully implement and operate a content marketing program that generates traffic, leads, and more revenue.
    57 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Content Marketing
    Marketers now understand that engaging with influencers is a key component of any content marketing strategy. Fortunately, identifying those influencers is becoming much easier thanks to search and social analytics. But crafting a successful engagement strategy entails a deeper dive into understanding how influencers tick and how their behaviors differ based on the social platform. This class will share insights...
    27 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing
    What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential they have to explode onto the internet getting attention from prospects, search engines, social media...just about everyone. Brian Massey introduces...
    38 min  •  Intermediate  •  Essentials
    4.5
  • Content Marketing, BtoB Digital
    Whether writing for a website, social media, or any other digital marketing platform, it is important to know that content is king; people want valuable content to enrich their experience with your brand. The purpose of content marketing is to attract and retain customers by consistently creating relevant, valuable content to enhance the consumer experience. It is an ongoing process...
    23 min  •  Intermediate  •  Essentials
    3
  • Content Marketing
    Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more...
    52 min  •  Basic  •  Strategy & Planning
    4
  • Content Marketing, New Releases
    This class will start with a focus on building a great strategy. Beyond the obvious advice about setting the right goals, though, it will take participants through examples of the different types of digital experiences they can create and why each one might be valuable. Then, using a description of the three most common pitfalls of social media programs (and...
    21 min  •  Intermediate  •  Essentials
    5
  • Content Marketing, New Releases, OMI France
    Quels sont les fondamentaux d’une stratégie de contenu orientée conversion? Quels "outils" éditoriaux utiliser pour pérenniser vos efforts de production? Quel rôle joue Google dans vos choix éditoriaux? Découvrez les clés d’une stratégie de contenu à fort retour sur investissement, capable de générer et entretenir des leads parmi vos cibles. Découvrez les méthodes et outils d'une bonne stratégie de marketing...
    44 min  •  Basic  •  Strategy & Planning
    3.5
  • Content Marketing
    User Generated Content is proven to increase SEO and Online Conversions. Learn what UGC is, how to harness its power and generate the right type of UGC.
    28 min  •  Intermediate  •  Essentials
    4
  • Content Marketing
    The digital and social revolution over the past several years has familiarized marketers with the phrase “content is king.” The growth of online channels has placed an enormous amount of pressure on marketers to develop content on a scale that was previously unnecessary. Not only must content be created in large volumes, but it must also be compelling. This class...
    45 min  •  Intermediate  •  Essentials
    4.5
  • Content Marketing
    How do you know if your content is working? Understand the metrics you can use for tracking and how you can use this data to continually improve your content marketing program.
    47 min  •  Intermediate  •  How To
    4.5
  • Content Marketing
    Learn how to better optimize, publicize and socialize you press release.
    31 min  •  Basic  •  Essentials
    4.5
  • Content Marketing
    This class provides a thorough overview of the annual Content Marketing Institute's annual content marketing benchmarking study, including trends and best practices for this year and beyond.
    39 min  •  Basic  •  Strategy & Planning
    4
  • Content Marketing
    After defining who you are and creating the messaging to support that, you are ready to communicate this message to your audience. This third class focuses on the topic of communicating the content you developed around your strategically defined brand, namely content distribution.
    30 min  •  Basic  •  Essentials
    3.5
  • Content Marketing
    Once you have defined your personal brand, you must create the message that communicates who you are, in other words, produce content. This second class in this three focuses on the topic of creating the content that is consistent with your previously defined brand, known as content production.
    30 min  •  Basic  •  Essentials
    3.5
  • Content Marketing, Integrated & Digital Marketing
    To build your successful digital marketing career, you must first define who you are. This class focuses on the topic of personal branding, namely defining your personal brand. Topics we will cover include personal branding strategies, mobile marketing, social media marketing, intellectual property protection, related modern IT tools, how to create your “professional data”, and protecting your content.
    30 min  •  Basic  •  Essentials
    3.5
  • Content Marketing
    Remember when you had weeks—or even months—to plan, produce and perfect your videos, articles and brochures? If you ever had that luxury, those days are gone. Anyone with a smartphone and a bit of creativity can shoot decent video and share it with the world in a matter of minutes. Free apps like Instagram make it easy to add artistic...
    37 min  •  Intermediate  •  How To
    5
  • Content Marketing, BtoB Digital
    Marketing is facing a crisis. In the past decade, we have evolved our data systems to understand our consumers and prospects from every angle & touch point. We have never had more efficient to effective distribution channels (search, email, social and mobile). Now we are faced with the last great challenge—we need content.

    Find out why content is the weak link...
    39 min  •  Intermediate  •  How To
    4
  • Content Marketing
    In this age of non-stop, multi-media, multi-platform communications, cutting through the clutter to get your message seen and remembered is a vital step toward engaging your audience. Telling a story that encourages a conversation with your customers will not only encourage a long-term relationship with your audience, but will also help you get the most bang for your content buck....
    43 min  •  Basic  •  Essentials
    5
  • Content Marketing, BtoB Digital
    The 2013 Hubspot ROI report found that blogging has now replaced SEO as the number one method for increasing traffic.

    Sounds nice, right? Next step, start blogging. But, hold on, saying how great blogging is versus doing it successfully are two very different things. In this class, you will learn the importance of answering the vital question, why am I...
    30 min  •  Basic  •  How To
    4
  • Content Marketing, BtoB Digital
    How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your organization in this class.
    35 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing, Integrated & Digital Marketing
    Social media marketing classes can show brand marketers how to effectively utilize brand advocates as part of their overall marketing strategy. Brand advocates are vital to your business because they not only buy your products, but they also sell your products to others by going out of their way to promote and support your brand. These brand advocates might...
    44 min  •  Basic  •  Essentials
    4.5
  • Content Marketing
    Content marketing—the ability to curate or create and distribute information around a particular subject—has proven to be an effective way to attract an audience. It is particularly efficient in business-to-business marketing initiatives because speaking about your company’s products and services invites prospects to engage with your brand and value proposition.

    However, content marketing doesn’t engage 100% of a target audience, and...
    28 min  •  Intermediate  •  How To
    3.5
  • Content Marketing
    Thanks to the growth of social media and web content, now, more than ever, your brand needs to incorporate content marketing. We constantly see great brands doing great things with their content marketing, but what if you need to start the process of improving yours today? In this class, you will explore 10 actionable strategies that can be implemented as...
    26 min  •  Advanced  •  How To
    4.5
  • Social Media Marketing, Content Marketing
    This social media marketing class focusing on brand storytelling shows you a powerful way of connecting with people to build brand awareness and cultivate brand loyalty. Agencies and brand marketers who are embracing brand storytelling that resonates with their audience find that it can help them build stronger customer relationships that lead to increased revenue. For example, strong brand storytelling...
    42 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Content Marketing
    This social media marketing class explains how visual storytelling through social media is a powerful way of connecting with people online and generating great content that builds brand awareness as well as brand loyalty. Strong content that uses visual storytelling on social platforms such as Pinterest, Instagram, Facebook, and Twitter engages the right audience in the right way. Smart social...
    75 min  •  Intermediate  •  How To
    4.5
  • Content Marketing, BtoB Digital, Integrated & Digital Marketing
    If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

    Best-selling author Jay Baer outlines...
    18 min  •  Intermediate  •  Essentials
    5

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