John BakerGlobal Vice President, Digital
85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to research products and services. It’s more important than ever to refine your video strategy to adjust to changing technology and available marketing techniques.
Find out how Cisco uses video online to reach their target audiences throughout the customer journey, and get best practices for corporate websites and YouTube. You'll also see the lessons Cisco learned from creating over 1,000 marketing videos every year.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.