B2B Video: Expert Tactics and Tricks

Engage your B2B audience with video.

Rating
5
Level
Intermediate
Type
How To
Duration
36 min
Topic
Content Marketing
 

85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to research products and services. It’s more important than ever to refine your video strategy to adjust to changing technology and available marketing techniques.

Find out how Cisco uses video online to reach their target audiences throughout the customer journey, and get best practices for corporate websites and YouTube. You'll also see the lessons Cisco learned from creating over 1,000 marketing videos every year.

You Will Learn

  • How to decide what type of videos to build and where to place videos to get the most from your investment
  • Free features available on YouTube that enable you to cross-promote videos and send customers to key marketing destinations on the web
  • Techniques used by Cisco to move customers through the sales journey on Cisco.com
  • Best practices for increasing subscribers and views on your YouTube channel, including search optimization
Instructor: Leslie Drate

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania