Video offers customers a different platform to engage and learn about your brand. This B2B social media marketing class shows marketers how to create, implement, and launch videos that drive B2B engagement. Successful B2B video marketing strategies often include; calls to action on YouTube, engaged informative video content, and fully optimized video pages. Optimized video content on various platforms like YouTube, for example, can increase organic visibility and brand awareness. Best Practices for Business to Business Video, instructed by expert in marketing, Leslie Drate, provides the tools necessary to properly optimize videos that will lead to increased video engagement and greater brand awareness.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.