Best Practices for Business to Business Video

Learn B2B video tactics to drive engagement.

Rating
4
Level
Basic
Type
Strategy & Planning
Duration
23 min
Topic
Social Media Marketing
 

Video offers customers a different platform to engage and learn about your brand. This B2B social media marketing class shows marketers how to create, implement, and launch videos that drive B2B engagement. Successful B2B video marketing strategies often include; calls to action on YouTube, engaged informative video content, and fully optimized video pages. Optimized video content on various platforms like YouTube, for example, can increase organic visibility and brand awareness. Best Practices for Business to Business Video, instructed by expert in marketing, Leslie Drate, provides the tools necessary to properly optimize videos that will lead to increased video engagement and greater brand awareness.

You Will Learn

  • Current video statistics
  • Calls to action on YouTube and other sites
  • Case studies on Cisco's use of video
Instructor: Leslie Drate

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I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.   

John Baker

Global Vice President, Digital
JWT