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Rating
4.5
Level
Intermediate
Type
Essentials
Duration
38 min
Topic
Content Marketing

Building a Blog to Get Results

Build a blog that drives explosive results.

Your blog is a volcano waiting to explode. When it does, you'll get the attention of prospects, search engines...everyone! This fast paced class will show you how.

What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential they have to explode onto the internet getting attention from prospects, search engines, social media...just about everyone. Brian Massey introduces you to the awesome geologic forces at work in your weblog and show you how to tap these forces for eruption after eruption.

You Will Learn

  • How blog content creates powerful forces that builds your attention-getting blogcano
  • Why an RSS Feed is for more than feed readers
  • Why your blog pages don't convert visitors into prospects and customers (yet)
  • Why a blog is the best content engine for your business

Join in and start learning.

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco