Content Curation: Making B2B Content Marketing More Feasible

Rating
3.5
Level
Advanced
Type
Strategy & Planning
Duration
34 min
Topic
Content Marketing
 

Everyone is publishing more and more, and with everything else B2B marketers have on their plate it can be hard to stay ahead of the game. Content curation is the answer. Learn the different sources and ways from which you can curate content to develop a B2B content marketing plan that will put you miles ahead of the competition!

You Will Learn

  • Publish content that puts your brand up front, rather than burying it
  • How to gain the trust of your customers with your content
  • Become a leader in your field from your content
  • Editor curation, software curation, and linking
  • 5 steps to become a top-notch B2B content marketer
Instructor: Pawan Deshpande

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania