When it comes to marketing your brand and maximizing earned media, the value of content as part of the marketing mix is growing ever stronger. Marketers are tasked with providing an influential and engaging outlet to market one’s brand across multiple channels—as well as increase search visibility at each stage of the buying cycle.
Watch now to learn how to create a framework for matching your audience needs with captivating content to navigate through the complexities of the marketing funnel and drive action on the part of your target audiences.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.