Content Marketing Definitions: Why Content Marketing?- Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more of your budget on this bedrock of the digital marketing mix.
If you think that content marketing is simply creating content that drives traffic to your site, think again. Learn what it means to succeed with content on the digital platform.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.