John BakerGlobal Vice President, Digital
When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need to have a strategy in place before you build tactics. Learn how to build a foundation for your content marketing efforts.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.