Developing a Content Marketing Strategy

Create an effective content strategy.

Rating
4
Level
Basic
Type
Strategy & Planning
Duration
71 min
Topic
Content Marketing
 

When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need to have a strategy in place before you build tactics. Learn how to build a foundation for your content marketing efforts.

You Will Learn

  • How to identify the B.E.S.T. content
  • The importance of the content marketing strategy audit
  • How to create a content marketing strategy
  • What a content strategy should look like, with finished examples
Instructor: Joe Pulizzi

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Global Vice President, Digital
JWT