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Research and Planning
39 min
Content Marketing

Opportunities in Content Marketing

Develop a content marketing strategy that works.

This class provides a thorough overview of the annual Content Marketing Institute's annual content marketing benchmarking study, including trends and best practices for this year and beyond.

Aside from the content marketing landscape, this class also covers what marketers need to keep in mind over the next few months and what marketers need to be aware of now to be successful in the future. You'll leave equipped to take a truly integrated approach to your content marketing strategy.

You Will Learn

  • The latest research on content marketing, including spending trends, usage and the biggest challenges for content marketing
  • The biggest struggles for marketers when it comes to content marketing
  • Multiple case studies on who's doing content marketing well and ideas you can steal to drive business in your organization through content

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media