Content Marketing Foundations

Rating
4.5
Level
Basic
Type
Strategy & Planning
Duration
52 min
Topic
 

Content Marketing Definitions: Why Content Marketing?- Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more of your budget on this bedrock of the digital marketing mix.

If you think that content marketing is simply creating content that drives traffic to your site, think again. Learn what it means to succeed with content on the digital platform.

You Will Learn

  • The fundamentals of content marketing
  • Why you should implement a content marketing strategy
  • How to conduct content marketing research
  • 8 Steps to create your own content marketing plan 
Instructor: Joe Pulizzi

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania