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d
Rating
3
Level
Basic
Type
Essentials
Duration
28 min
Topic
Email Marketing

7 Best Practices for Email Marketing Success—Improve Your Subject Lines, Click Thru Rate, and Revenue

Offering the highest ROI of any marketing vehicle out there, email has proven to be the marketing channel of choice for many brands. Yet just because marketers are sending email campaigns at a prodigious clip doesn’t mean they are doing it well. From sloppy subject lines to poorly designed creative, to not being optimized for mobile devices, email marketers are leaving money on the table with all-too-common mistakes.

You Will Learn

  • How the right subject line can improve open rates and ultimately revenues
  • What you need to know to ensure that your emails land in an inbox and not a spam trap
  • How to optimize email for mobile
  • Ways to integrate email with other marketing channels, including social media!

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco