B2B Email Marketing Best Practices

41 min
Email Marketing

Email is the bread and butter of B2B marketing, yet many companies are still not optimizing their campaigns for best performance. Small changes in your email strategy or creative can pay huge dividends. This session will cover quick and essential improvements you can make to get more opens, clicks and conversions. We’ll show case studies and examples of campaigns that have increased response 100-200% by making a few simple changes.

You Will Learn

  • How to design your emails for the 5 stages of email viewing
  • The secret to writing subject lines that drive opens and conversions
  • How to personalize your emails for better engagement and response
  • Why you should integrate email into your multi-channel communications strategy
Instructor: Laurie Beasley

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

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Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania