John BakerGlobal Vice President, Digital
Email is the bread and butter of B2B marketing, yet many companies are still not optimizing their campaigns for best performance. Small changes in your email strategy or creative can pay huge dividends. This session will cover quick and essential improvements you can make to get more opens, clicks and conversions. We’ll show case studies and examples of campaigns that have increased response 100-200% by making a few simple changes.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.