LaSandra BrillSenior Manager of Global Social Media
Email is the bread and butter of B2B marketing, yet many companies are still not optimizing their campaigns for best performance. Small changes in your email strategy or creative can pay huge dividends. This session will cover quick and essential improvements you can make to get more opens, clicks and conversions. We’ll show case studies and examples of campaigns that have increased response 100-200% by making a few simple changes.
OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.