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Rating
4
Level
Intermediate
Type
Optimization
Duration
40 min
Topic
Email Marketing

Deliverability, Engagement, & Reputation

Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.

You Will Learn

  • What email deliverability is
  • What affects it
  • How you can make sure your deliverability rate is as high as possible

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco