Email Copywriting & Content Essentials

How To
45 min
Email Marketing

Even in the age of social media, marketers know that traditional email marketing remains a key component of your marketing efforts. But could you be doing it better—writing stronger, more effective subject lines, one-shot missives, and multi-part email series? Of course! Watch now to learn how to make the words sing your song and hit the sweet spot of your customers and prospects to get them clicking—and converting.

You Will Learn

  • How to distill your message to its core essence
  • How to determine the right tone and voice for your emails
  • How to dig beyond the features to the benefits of your products/services
  • When to use short vs. long copy
  • How to use graphics and design to support your message, not overwhelm it
Instructor: Roberta Rosenberg

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania