Email Copywriting & Content Essentials

Rating
4
Level
Intermediate
Type
How To
Duration
45 min
Topic
Email Marketing
 

Even in the age of social media, marketers know that traditional email marketing remains a key component of your marketing efforts. But could you be doing it better—writing stronger, more effective subject lines, one-shot missives, and multi-part email series? Of course! Watch now to learn how to make the words sing your song and hit the sweet spot of your customers and prospects to get them clicking—and converting.

You Will Learn

  • How to distill your message to its core essence
  • How to determine the right tone and voice for your emails
  • How to dig beyond the features to the benefits of your products/services
  • When to use short vs. long copy
  • How to use graphics and design to support your message, not overwhelm it
Instructor: Roberta Rosenberg

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.   

John Baker

Global Vice President, Digital
JWT