Email Deliverability, Reputation & Engagement

Rating
4
Level
Intermediate
Type
Essentials
Duration
40 min
Topic
Email Marketing
 

Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.

You Will Learn

  • What email deliverability is
  • What affects it
  • How you can make sure your deliverability rate is as high as possible
Instructor: Al Iverson

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I'm proud to say, we've got the entire team learning digital marketing in a scaleble standardize way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.   

John Baker

Global Vice President, Digital
JWT