Email Deliverability, Reputation & Engagement

Rating
4
Level
Intermediate
Type
Essentials
Duration
40 min
Topic
Email Marketing
 

Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.

You Will Learn

  • What email deliverability is
  • What affects it
  • How you can make sure your deliverability rate is as high as possible
Instructor: Al Iverson

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant