John BakerGlobal Vice President, Digital
Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.