Email Deliverability, Reputation & Engagement

Rating
4
Level
Intermediate
Type
Essentials
Duration
40 min
Topic
Email Marketing
 

Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.

You Will Learn

  • What email deliverability is
  • What affects it
  • How you can make sure your deliverability rate is as high as possible
Instructor: Al Iverson

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania