Email Marketing Tactics

Improve your email marketing results.

Rating
4
Level
Advanced
Type
Optimization
Duration
106 min
Topic
Email Marketing
 

Everybody uses email marketing, but not everybody does it as effectively as they could. Learn advanced tips to make your email marketing more effective.

There are numerous issues surrounding email marketing. From creative and offer to list building and timing, this class covers what you need to know to take your email marketing to the next level. With several examples and case studies, you will get a thorough overview of email best practices.

You Will Learn

  • How to optimize email for the preview pane, how to get your email to look the same in all browsers, and how to improve deliverability
  • Sender and subject line best practices
  • How to leverage personalization to significantly increase conversion and relevancy
  • Examples of successfull email campaigns that you can apply to your digital strategy today.
Instructor: Laurie Beasley

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania