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106 min
Email Marketing

Email Marketing Tactics

Improve your email marketing results.

Everybody uses email marketing, but not everybody does it as effectively as they could. Learn advanced tips to make your email marketing more effective.

There are numerous issues surrounding email marketing. From creative and offer to list building and timing, this class covers what you need to know to take your email marketing to the next level. With several examples and case studies, you will get a thorough overview of email best practices.

You Will Learn

  • How to optimize email for the preview pane, how to get your email to look the same in all browsers, and how to improve deliverability
  • Sender and subject line best practices
  • How to leverage personalization to significantly increase conversion and relevancy
  • Examples of successfull email campaigns that you can apply to your digital strategy today.

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media