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Mobile Marketing

The mobile revolution is now. Are you ready? From campaign strategy to execution, better mobile marketing starts here.

OMI mobile marketing classes teach you how to drive success through areas of mobile responsive design, mobile apps, SMS, QR Codes and more. OMI provides classes for all levels of professionals from the mobile and digital marketing novice to the expert. These mobile marketing eLearning courses answer the big questions you have on mobile and are a great way to stay on top of all the mobile trends with Twitter, Facebook, WeChat, Weibo, WhatsApp, Instagram and more. 

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All Mobile Marketing Classes

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  • Social Media Marketing, Mobile Marketing, Marketing Automation, Search Engine Marketing, Integrated & Digital Marketing
    For many brands, key elements of a digital marketing strategy include the creation, deployment, integration, and ultimately, measurement of paid or free media. In order to be successful, digital marketing campaign elements might include social media, search engine marketing (SEM), email communications, and an optimized website, of course. YouTube video social media campaigns, for example, should be optimized...
    46 min  •  Basic  •  Essentials
    3.5
  • Mobile Marketing, New Releases
    Marketers to need recognize and embrace that mobile devices are quickly becoming one of the most important screens individuals engage on a daily basis. People are also becoming more comfortable with making purchases and completing lead forms via these devices. Pay-per-click can be a great way to find and capture your audience via mobile. This presentation will show you how...
    35 min  •  Intermediate  •  Strategy & Planning
    4
  • Mobile Marketing
    Join digital strategist and business professor, Dave Wieneke, for an intense 50 minute look at the state of mobile marketing, and what marketers must know as the mobile channel becomes a primary means of customer engagement.
    You’ll get an expert view of the latest data showing “the state of mobile” from a digital strategist whose team has guided well-known brands to...
    50 min  •  Basic  •  Optimization
    4
  • Mobile Marketing, Search Engine Marketing, Digital Advertising & Affiliates
    You’ve decided to dedicate PPC resources to mobile. So what do you need to do to optimize your strategy and tactics? Find out in this class.
    30 min  •  Basic  •  Essentials
    4
  • Mobile Marketing, New Releases
    With well over half of all marketing email opened on a smart phone or tablet, planning and designing email for mobile visibility, ease-of-use and response isn't optional anymore: it's a must! Mobile email usage is growing exponentially, so how can your business adapt traditional approaches to take advantage of the new opportunities the small screen presents – without a complete...
    37 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, Mobile Marketing, BtoB Digital
    Many people understand that social media and mobile marketing are two of the most powerful tools in the current marketing landscape, but what they don't know is how to combine the two to create an integrated social and mobile campaign. This class takes you on an engaging and enlightening journey into the world of integrated social and mobile marketing.
    36 min  •  Intermediate  •  How To
    5
  • Mobile Marketing
    This class covers the basics on the ever-changing world of mobile marketing, including industry statistics and best practices.
    16 min  •  Basic  •  Essentials
    3.5
  • Mobile Marketing
    More than 90% of all US adults have mobile phone in arms reach 24x7 Considering the staggering numbers of people checking news via a mobile device, the question to ask: Do you have a mobile-friendly public relations strategy in place? Learn how to report and promote news that captures the attention of the mobile market.
    28 min  •  Basic  •  How To
    4
  • Mobile Marketing
    Learn how to build successful barcode campaigns that will engage users and reach a wide range of demographics. Connect with the millions of users who are scanning every day!
    29 min  •  Basic  •  How To
    4.5
  • Mobile Marketing, New Releases
    Today, more and more consumers are using mobile devices to find what they need, to assess their options, to make decisions and to ultimately make purchases. Small businesses that begin embracing a mobile marketing approach will now have a competitive advantage. In this class, you will learn why mobile is a critical part of modern marketing and how to approach...
    31 min  •  Basic  •  How To
    5
  • Mobile Marketing, Search Engine Marketing, BtoB Digital
    Mobile marketing spending has increased 80% in the last year alone. By 2017, its slated to be 50% of overall search marketing spending. With the growing adoption of smartphones, mobile marketing has become another powerful channel that marketers need to adopt has part of their integrated digital marketing strategy.
    26 min  •  Intermediate  •  Strategy & Planning
    4
  • Mobile Marketing
    Digital leaders from Google to national newspapers have seized on Responsive Design as an approach to make adaptive, future friendly web experiences. Your turn! If you’re a marketer who brings technology, business, and creative together – then this is for you.
    30 min  •  Intermediate  •  Strategy & Planning
    5
  • Mobile Marketing
    Mobile applications are driving innovation for the mobile marketing space. It is now critical for digital marketers to understand how mobile applications can dominate over mobile websites, and the potential that innovation in this space has in improving your mobile marketing strategy. In this class, you will learn the fundamentals of mobile applications and how to get started with incorporating...
    min  •  Basic  •  Essentials
    4
  • Mobile Marketing
    Smartphones and tablets can’t be considered the “future” of digital marketing any longer because they’re already popular in the present, and getting more popular every day. Understanding the mobile user’s behavior and optimizing the mobile user’s experience is indeed essential at this point.
    30 min  •  Basic  •  Strategy & Planning
    5
  • Mobile Marketing, New Releases
    In order to develop your mobile strategy, it is critical to decide whether your brand will opt for a mobile responsive design site or a mobile app. In this class, you will learn the benefits of each option, and which mobile strategy to implement for your brand.
    12 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, Mobile Marketing, Email Marketing, New Releases
    If there’s one thing that can make or break the success of your business, it’s when, where, and how you communicate with customers. With social media growing so rapidly as a primary form of communication for customers, it’s now more important than ever to handle your social channels with great care. Social customer service is now expected and far too...
    47 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing, Mobile Marketing
    Mobile social media marketing classes help successful mobile marketers use an integrated approach to SoLoMo (Social-Local-Mobile) marketing in order to provide a seamless online user experience through social media and geo targeting. Best practices SoLoMo marketing techniques gives local businesses the right tools to connect with mobile customers based on real-time data to provide prospects with information based on their...
    58 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Mobile Marketing
    This social and mobile marketing class can help social media marketers improve their brand visibility by explaining the tenants of findability via Facebook, YouTube, search engines and more. Successful social media marketers know how to leverage social media and mobile platforms to increase visibility to attract the right customers and grow their business. These mobile social media strategies...
    37 min  •  Basic  •  Essentials
    3.5

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania