Introduction to Mobile Marketing

Rating
4
Level
Basic
Type
Optimization
Duration
50 min
Topic
Mobile Marketing
 

Join digital strategist and business professor, Dave Wieneke, for an intense 50 minute look at the state of mobile marketing, and what marketers must know as the mobile channel becomes a primary means of customer engagement.
You’ll get an expert view of the latest data showing “the state of mobile” from a digital strategist whose team has guided well-known brands to app store success. You'll also see what you can do today to make your content and brand "future friendly" as mobile technology continues to evolve.

You Will Learn

  • How to match your business model to the right mobile audience
  • How mobile “flips” established that digital design approaches
  • The signs that show why digital advertising may hold limited promise
  • The role of responsive websites, and the role marketing plays in helping mobile applications to succeed
Instructor: Dave Wieneke

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Global Vice President, Digital
JWT