B2B Video: Expert Tactics and Tricks

  with Leslie Drate

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Class Overview:

85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to research products and services. It’s more important than ever to refine your video strategy to adjust to changing technology and available marketing techniques.

Find out how Cisco uses video online to reach their target audiences throughout the customer journey, and get best practices for corporate websites and YouTube. You’ll also see the lessons Cisco learned from creating over 1,000 marketing videos every year.

What You'll Learn:

  • How to decide what type of videos to build and where to place videos to get the most from your investment
  • Free features available on YouTube that enable you to cross-promote videos and send customers to key marketing destinations on the web
  • Techniques used by Cisco to move customers through the sales journey on Cisco.com
  • Best practices for increasing subscribers and views on your YouTube channel, including search optimization