Class Overview:

Marketing Automation Tactics and Best Practices for Success- Build a case for and execute a successfully implement marketing automation. Select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy.

What You'll Learn:

  • The critical components necessary for implementing a marketing automation strategy including people, process and content- then technology
  • Keys to building a business case for automation
  • The key players that should be involved in the marketing automation strategy of your organization
  • The potential pitfalls of marketing automation
  • Methods to evaluate the best MA solution for your organization